A new law gives public figures the right to demand reparations if they suffer financial damage when someone is illegally using their name or pictures.
According to the Korean Intellectual Property Office (KIPO), the new legislation had passed the state council.
Current laws are limited to protecting one's name and image as a personal right but do not protect against property damages.
Consequently, the amount of compensation allowed by current laws is much less than the actual damages incurred.
Under the new legislation, the illicit use of a popular figure's portrait and name will be deemed an act of unfair competition, which subject financial losses caused to civil or administrative penalties.
It is the first law to protect the so-called 'publicity right' held by popular figures to authorize the use of their name or photos in commercials and other forms of media.


Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
CK Hutchison Unit Launches Arbitration Against Panama Over Port Concessions Ruling
Trump Administration Sued Over Suspension of Critical Hudson River Tunnel Funding
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
Google Halts UK YouTube TV Measurement Service After Legal Action
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile
U.S. Condemns South Africa’s Expulsion of Israeli Diplomat Amid Rising Diplomatic Tensions
Trump Lawsuit Against JPMorgan Signals Rising Tensions Between Wall Street and the White House
Supreme Court Signals Skepticism Toward Hawaii Handgun Carry Law
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate
U.S. Lawmakers to Review Unredacted Jeffrey Epstein DOJ Files Starting Monday
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 



