Reed’s Announces Stater Bros. Markets Carry Products Throughout Southern California

LOS ANGELES, Feb. 16, 2016 -- Reed’s, Inc. (NYSE:REED), the leading maker of craft sodas nationwide announced today that Stater Bros. Markets have authorized Reed’s and Virgil’s brands  throughout Southern California.  Stater Bros. is the largest privately-owned supermarket chain in Southern California with annual sales of nearly $4 billion, over 18,000 employees and 168 locations. 

Neal Cohane, SVP Sales & Marketing commented, “The demand for Reed’s and Virgil’s craft sodas continues to expand across the US.  Stater Bros. is the dominant grocery chain player in the Southern California marketplace.  Reed’s & Virgil’s are the fastest growing of the Top 50 soda brands in the grocery channel in the latest 52 weeks.  This latest entry into Stater Bros. Markets grocery sets will only accelerate our performance.  The craft soda category is booming and Reed’s is leading the charge.”

About Stater Bros. Markets

Stater Bros. Markets was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County.  The Company currently operates 168 supermarkets, and there are approximately 18,000 members of the Stater Bros. supermarket family.  

About Reed’s, Inc.

Reed's, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed's products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed's Culture Club Kombucha line of organic live beverages. Other product lines include Reed's Ginger Candies and Reed's Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Contact:

Reed's, Inc.
Investor Relations
(310) 217-9400 ext. 18
Email: [email protected]
www.reedsinc.com