RGS Energy Engages Madwire to Deploy New Digital Marketing Campaign

DENVER, April 20, 2017 -- RGS Energy (NASDAQ:RGSE), a residential and small business commercial solar company since 1978, has engaged Madwire to deploy a digital marketing strategy using Madwire’s Marketing 360®, an integrated software and service hybrid platform.

Marketing 360 will help drive sales for RGS Energy through search engine optimization, web site design and marketing services. Madwire has already begun making enhancements to RGS Energy’s web site and landing pages, which are expected to be completed on May 1, 2017.

“Marketing 360 allows us to precisely target our customers on a state-by-state basis and consider specific factors for local customers seeking solar systems,” said Seth Wiggins, RGS Energy’s vice president of sales and marketing. “This will help ensure the right web traffic is landing on the right RGS site, and ultimately lead to an uplift in leads and customer appointments.”

Jerry Kelly, Madwire’s chief marketing officer, commented: “We were engaged by RGS Energy to help bring solar to more families and businesses across the U.S. The timing could not be better, as we see great opportunity in the marketplace for RGS Energy’s turnkey solar solution. Our strategy will focus on developing digital IP assets, creating inbound lead flow, and continual optimization of these assets.”

Dennis Lacey, RGS Energy’s chief executive officer, noted: “Our number one goal is profitable top-line growth, which requires sufficient leads for our sales teams at a low cost per customer acquisition. Some time ago, we made the strategic decision to not focus on purchasing lead lists unless we can structure pay for performance arrangements. We are seeing that digital sources yield better leads and conversions to appointments. We expect the Marketing 360 platform will help us grow faster than we would on our own.”

Madwire has a 10-year history of delivering high-quality organic sales growth to customers and top-notch service and support. For the last four years, the company has been named an Inc 500 Fastest Growing Company, as well as named the nationwide #1 Best Place to Work by Glassdoor.

About Madwire®
Marketing 360 provides world-class digital marketing software & highly skilled professional marketing services through a single, powerful platform. Marketing 360 was founded in 2009 and has grown exponentially since its founding. For more information about Marketing 360, visit http://www.marketing360.com

About RGS Energy
RGS Energy (NASDAQ:RGSE) is a residential and small commercial solar Company since 1978 which has installed more than 25,000 solar power systems. RGS Energy makes it very convenient for customers to save on their energy bill by providing turnkey solar solutions - from system design, construction planning, customer financing assistance, installation, to interconnection and warranty.

For more information, visit RGSEnergy.com, on Facebook at www.facebook.com/rgsenergy and on Twitter at www.twitter.com/rgsenergy. Information on such websites is not incorporated by reference into this press release.

RGS Energy is the Company’s registered trade name. The Company files periodic and other reports with the Securities and Exchange Commission under its official name “Real Goods Solar, Inc.”

Forward-Looking Statements and Cautionary Statements

This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties, including statements regarding the RGS Energy’s results of operations and financial positions, and RGS Energy’s business and financial strategies.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they provide our current beliefs, expectations, assumptions, forecasts, and hypothetical constructs about future events, and include statements regarding our future results of operations and financial position, business strategy, budgets, projected costs, plans and objectives of management for future operations. The words “expect,” “plan,” “future,” “may,” “will” and similar expressions as they relate to us are intended to identify such forward-looking statements.

Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all.  Forward looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward looking statements.  Therefore, RGS Energy cautions you against relying on any of these forward-looking statements.

Key risks and uncertainties that may cause a change in any forward-looking statement or that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include:  the level of demand for RGS Energy’s solar energy systems; RGS Energy’s ability to implement its growth strategy, achieve its target level of sales, enhance its website on a timely basis and lower customer acquisition costs.

You should read the section entitled “Risk Factors” in our 2016 Annual Report on Form 10-K, as amended, which has been filed with the Securities and Exchange Commission, which identify certain of these and additional risks and uncertainties.  Any forward-looking statements made by us in this press release speak only as of the date of this press release. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investor Relations Contact
Ron Both
Managing Partner, CMA
Tel 1-949-432-7566
[email protected]