Products safe from counterfeiting, now possible! Find out how it works

Nowadays, the online business market is reaching its highest points because of the worldwide pandemic. Even the physical shops have converted to online stores to survive.

However, the world is slowly trying to get back to a normal pace and people start to really miss true experiences, such as traveling or even shopping for wine and food. Unfortunately, as such businesses are opening their doors again, the number of cases of counterfeiting is rising as well.

Plagiarism has always been an issue for many businesses and even though there are ways to fight it, they do not necessarily always work. Thus in this article, we will share some effective ways to deal with counterfeiting: some usual and already known to some store owners, some new and technologically advanced.

What Are the Ways to Deal With Counterfeiting?

Ask Your Customers to Report Knockoffs

Selling plagiarised products can ruin your relationship with your customers or business clients for good. It can also ruin your reputation. Thus if you run a place appreciated by tourists because you sell local wine or something similar, the bad reviews they will write on Google Maps or Tripadvisor may ruin your business.

Even though it is very difficult to make 100% sure that you have no counterfeit goods in your store, you can come up with a completely different approach in the eyes of your customers.

What you can do is simply ask them to report all the product knockoffs that they come across with and report it. You can even offer them an additional discount or some other gift from your shop as a thank you gesture for helping to fight counterfeit.

Make Sure You Secure a Patent

In a case where you make your own products, either a patent, copyright, or trademark and securing it will help you deal with knockoffs much better. At least it will restrict a big amount of plagiarised products.

Also, it is important that you conduct research in which parts of the world counterfeiting your products appears most often. When you do, make sure you register your copyright, trademark, or patent in those countries as well.

Most of the plagiarised products are made in the east countries, such as China. However, you have to keep in mind that it also highly depends on the product you are producing, thus without proper research, you can never be sure.

Using End-To-End Technology Framework

In order to protect your store from counterfeiting and all of the damages it can cause, including lawsuits and fines for selling plagiarised production, you can use a system that is able to guarantee traceability and safety of the products.

By using a technology like anti-counterfeit blockchain, you do not only protect your business and your finances, you also provide protection for the customers and manufacturers of the products.

A technology like this works based on blockchain and has transponders, customizable tags, environmental sensors, and geo-locators. By using a service such as Authena, you are capable of managing the products and details from the beginning of the production process.

Further reading: https://authena.io/anti-counterfeit-blockchain

Change the Location of the Resources

Changing the location of your resources can help you with monitoring the market better. This strategy will help you find product counterfeiters and deal with them.

To begin with, you can hire a freelancer or a team of experts to go through eCommerce websites that have unauthorized sellers.

Also, even if you want to go big with your advertising campaigns, try restricting the locations and channels which you use to advertise your products. This will definitely ease the process of detecting and identifying unauthorized sellers.

Conclusion

Product counterfeiting is not a new issue for businesses, however, with time, as the businesses get smarter and use new technologies to avoid and detect product knockoffs, the counterfeiters get smarter and invent new ways to find products to copy as well.

Thus if you either make your own products or sell authentication products that are made by someone else, you always need to take into account that such an unpleasant situation of product counterfeiting could appear. It is best to always be prepared and have a plan for such situations.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes