‘Pokémon GO’ News: App An Explosive Hit, Great For Business Too

Since the app was released, “Pokémon GO” has surpassed all expectations in terms of how popular it is. In regions where the game has been officially released, the number of users has already reached millions. In areas where it isn’t available yet, fans are resorting to using APKs in order to access the game. Aside from the gaming aspect of “Pokémon GO,” one of the more unexpected results of the explosive popularity of the app is how great it is for business.

As Android Police reports, the success that “Pokémon GO” is experiencing is unprecedented. It might have even surpassed what “Nintendo” was expecting for an app that is only a few days old. Right now, millions upon millions of players around the world have downloaded the app on their phones and are catching “Pokémon,” battling other players and building up their team in order to take on gym leaders, as is the case with classic titles and the anime.

In terms of daily usage, the mobile interface is even set to surpass Twitters with regards to the number of daily users, according to Forbes. The staggering part of this development is that the data gathered only pertains to Android devices in a few major countries. Once iOS devices are allowed a go at “Pokémon GO,” the results are expected to be just as overwhelming.

One of the more unexpected benefits of the app is that now, business owners can actually take advantage of the craze to cash in on the willingness of users to run around town and collect different “Pokémon.” As Forbes put it, by branding their shops as so-called “PokéStops” (the places where trainers can find and collect monsters, “Pokéballs” and so on), businesses can lure in paying customers by providing them with a potential hotspot for collecting every single Pokémon.

One clothing store is particularly adept at catching on to the trend, even putting up a sign that says “Come get your ‘PokéBalls’ and previously rocked threads. Gotta catch ‘em all in style!”