Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Samsung Electronics Shares Jump on HBM4 Mass Production Report 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Anta Sports Expands Global Footprint With Strategic Puma Stake 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
PepsiCo Inc. revealed it hired Kraft Heinz’s marketing leader for its European business operations. The snack and beverage manufacturing giant appointed Paula Marconi as its chief marketing officer.
Marconi, a former Kraft Heinz executive, joined PepsiCo to help bolster its market presence in Europe. Her arrival in the company comes at a crucial time for driving growth and change.
Marketing Leadership Change at PepsiCo Europe
According to European Supermarket Magazine, Marconi will officially begin her work as CMO at PepsiCo in Europe this week. She will take over the role from Ian Ellington. The beverage maker said he would be transferred to another business division within the company’s global marketing team.
As the new marketing boss of PepsiCo Europe, Marconi will directly report to Silviu Popovici, the chief executive officer, and Jane Wakely, the executive vice president and chief consumer and marketing officer. The EVP also serves as the chief growth officer of International Foods at PepsiCo.
About Paula Marconi and Her Responsibilities
Marketing Week reported that Marconi would be important in delivering the company’s business strategy through innovation, brand building, and sustainable, profitable category growth. Before moving to PepsiCo Europe, she most recently served as Kraft Heinz Continental Europe’s CMO for two years.
She worked as VP of marketing at Anheuser-Busch InBev for seven years and Unilever’s personal care unit for 12 years before joining Kraft Heinz. Marconi’s departure from the American food company follows that of Irina Rodina, who left in April to move to Bacardi.
“PepsiCo as a global brand is constantly transforming and reimagining its products and processes to stay at the forefront of innovation,” Marconi said as PepsiCo welcomed her to the company. “I am excited to be joining such an ambitious and vibrant company and can’t wait to help bring our vision to life for customers and consumers across Europe.”
