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PepsiCo Inc. revealed it hired Kraft Heinz’s marketing leader for its European business operations. The snack and beverage manufacturing giant appointed Paula Marconi as its chief marketing officer.
Marconi, a former Kraft Heinz executive, joined PepsiCo to help bolster its market presence in Europe. Her arrival in the company comes at a crucial time for driving growth and change.
Marketing Leadership Change at PepsiCo Europe
According to European Supermarket Magazine, Marconi will officially begin her work as CMO at PepsiCo in Europe this week. She will take over the role from Ian Ellington. The beverage maker said he would be transferred to another business division within the company’s global marketing team.
As the new marketing boss of PepsiCo Europe, Marconi will directly report to Silviu Popovici, the chief executive officer, and Jane Wakely, the executive vice president and chief consumer and marketing officer. The EVP also serves as the chief growth officer of International Foods at PepsiCo.
About Paula Marconi and Her Responsibilities
Marketing Week reported that Marconi would be important in delivering the company’s business strategy through innovation, brand building, and sustainable, profitable category growth. Before moving to PepsiCo Europe, she most recently served as Kraft Heinz Continental Europe’s CMO for two years.
She worked as VP of marketing at Anheuser-Busch InBev for seven years and Unilever’s personal care unit for 12 years before joining Kraft Heinz. Marconi’s departure from the American food company follows that of Irina Rodina, who left in April to move to Bacardi.
“PepsiCo as a global brand is constantly transforming and reimagining its products and processes to stay at the forefront of innovation,” Marconi said as PepsiCo welcomed her to the company. “I am excited to be joining such an ambitious and vibrant company and can’t wait to help bring our vision to life for customers and consumers across Europe.”
