Nintendo Is Apparently A Punk At Heart, Likes To Disrupt The Industry

Based on a superficial observation, it’s hard to reconcile Nintendo with the concept of Punk rock. However, it would seem that deeper down, the Japanese video game giant actually fits the description of the lifestyle. At its core, Punk is intended to disrupt and go against mainstream constructs, and that’s apparently what Nintendo aims to do with its products.

The description became a tagline recently when Punk video game creator Goichi Suda noted how the Nintendo Switch was “punk”, Mashable reports. According to him, while other companies focus on graphics and power, the home of Mario and Link think of ways to make playing video games more interesting and new.

In a recent interview with the publication, Nintendo of America boss, Reggie Fils-Aime confirmed that the company did have those sentiments. Of course, he didn’t exactly describe Nintendo as a Punk company, because that would make it significantly less Punk.

"We're constantly looking to disrupt the industry," Fils-Aime explained. "We're constantly asking ourselves what can we do that's differentiated, that the consumer wants but doesn't know they want.”

“One thing that I love about our company is we always put innovation first," he added. "We are always looking to take that risk.

On the matter of the Switch itself, Fils-Aime noted how the stock issue was a bit more positive than what a lot of commenters are painting it to be, Combicbook.com reports. The Nintendo executive actually believes that the company is making great strides in providing units of the super popular console. It’s just that the demand significantly outpaced all expectations.

In his mind, Fils-Aime believes that Nintendo over-delivered on the supply of its Switch consoles. Even so, he expressed hope that the supply problem is going to be addressed before the holiday season comes around without making guarantees that this will be the case.