Nathan’s Famous Surprises Ultimate Fan and Boys & Girls Club of Metro Atlanta  

LISLE, Ill., April 11, 2016 -- Nathan’s Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100^th anniversary. This past week, the world-famous hot dog company hosted two unique experiences in Atlanta as part of the celebration.

The Russell family was presented with Nathan’s Famous Hot Dogs for One Year and $1,000 towards groceries at Kroger, courtesy of Nathan’s Famous

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/eeb153ae-d777-47a2-a4e9-f57e8b9e60f0

Last Wednesday, Nathan’s Famous treated members of the Boys & Girls Club of Metro Atlanta to a Coney Island-themed afternoon in Decatur, Ga. Nathan’s Famous brought its traveling mobile-display to the Samuel L. Jones Boys & Girls Club where members enjoyed boardwalk games such as pop-a-shot and skee-ball, a miniature three-horse carousel, a Zoltar® Fortune Teller coupon machine, a two-story tall slide and, most of all, Nathan’s Famous hot dogs.

Nathan’s Famous then honored Portia Russell, of Atlanta, as one of Nathan’s Famous’ “Ultimate Fans” on Saturday.

Russell recently shared her passion and affinity for the brand, fondly recalling trips to Coney Island and the original Nathan’s Famous stand while growing up, on the Nathan’s Famous Facebook page. The simple act of posting her story led the world famous hot dog company to show Russell just how much they appreciate her loyalty. Nathan’s Famous invited Russell to be its guest at Stone Mountain Park’s Spring FUN Break event at the adventure park located just outside of Atlanta.  

Little did Russell know that upon her family’s arrival to the Nathan’s Famous mobile display at Stone Mountain Park, she’d be surprised with a $1,000 Kroger gift card, Nathan’s Famous apparel, an annual family membership to Stone Mountain Park, as well as special seating for Saturday’s lasershow. Finally, Nathan’s Famous surprised Russell with one more special gift, free Nathan’s Famous hot dogs for one year!

“We’re grateful to thank Nathan’s Famous fans like Portia for her loyalty,” said Wayne Norbitz, executive board member and 26-year president of Nathan’s Famous. “We learned that experiencing Nathan’s Famous has been passed down through generations in the Russell family and that Portia has even brought her children to Coney Island so they could visit our flagship store themselves. Now, when she visits our friends at Kroger in Atlanta, she’ll be able to enjoy plenty of Nathan’s Famous for the next year!”

This week’s events were part of Nathan’s Famous’ national “Ultimate Fan Nation” campaign. Over the course of the next eight months, Nathan’s Famous will reflect on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via NathansFamous.com, and the company’s Facebook and Twitter pages. Nathan’s Famous will also feature members of its “Ultimate Fan Nation” on its social media channels.

Highlights of the Nathan’s Famous 100^th anniversary celebration include a special promotion over the upcoming Memorial Day Weekend, the annual Nathan’s Famous International Fourth of July Hot Dog Eating Contest in Coney Island, and a special-event based in New York City in early September. Beginning in May, fans will also have the opportunity to have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise. 

Smithfield Foods is the licensee of Nathan’s Famous pre-packaged hot dogs.

To learn more about Nathan’s Famous and its products, please visit www.nathansfamous.com.

About Nathan's Famous

Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 500 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About Smithfield Foods

Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Contact:
Chris Madigan
Breaking Limits for Nathan’s Famous
Cell: 203-918-1652
Email: [email protected]