Amazon is reportedly introducing its own non-fungible token (NFT) marketplace in April. Through the platform, it will be possible for all Amazon NFTs to be tied to physical assets and tokens.

The Amazon NFT marketplace will link the digital ownership of the assets to physical items that can be delivered to customers’ homes. Based on the reports, the retail e-commerce giant is planning to activate its NFT marketplace next month with 15 digital collections immediately already to buyers and collectors.

The platform will be called the Amazon Digital Marketplace, and the exact date of launch is said to be on April 24. For starters, the company will offer this digital service to customers in the United States first. Later on, it will slowly introduce this to other countries.

As per CoinGape, on the launch day, 15 NFT collections will be on display on the marketplace. People will be able to see these collections on Amazon’s website as well. Customers just need to hit the “Amazon Digital Marketplace” button on the site, and they will be directed to the NFT platform. Buyers must take note that the non-fungible tokens being offered can only be purchased through their credit cards and Amazon account.

The new Amazon NFT Marketplace will allow people to buy NFTs even if they do not have crypto wallets. It was reported that the company has been planning to introduce its digital asset services last year, but it kept being delayed due to the collapse of the leading crypto exchange firm, FTX.

In any case, with the addition of the NFT marketplace in its offerings, Amazon is taking another step towards the Web3 ecosystem. It also joins other major firms, such as Google and Meta, in the move to the new Web3 technology. Meanwhile, Bockworks reported that this move signifies a substantial upgrade for Amazon, which has been taking leaps to start its NFT business for a while now.

Photo by: Christian Wiediger/Unsplash