The National Football League (NFL) has agreed to make Detroit-based pizza brand Little Caesars its official pizza, taking over from Piazza Hut.
The deal includes social media activations, new products, and promotions.
Little Caesars’ first campaign is set to be revealed ahead of the 2022 NFL season.
The fast-food chain will also gain exclusive marketing rights, as it looks to leverage the NFL’s significant domestic audience, as well as onsite activations at league events.
Renie Anderson, chief revenue officer and executive vice president of NFL partnerships, noted that with a focus on quality and convenience, Little Caesars offers unmatched value for fans.
Meanwhile, with E&J Gallo recently signing a reported $30 million-per-year deal to become the NFL's official wine sponsor, the league is on track to surpass $2 billion in sponsorship revenue for the first time, after surpassing $1.8 billion last year.


SoftBank Plans Record $6.3 Billion Bond Sale to Fund OpenAI Investments
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
Dollar Near Multi-Month Lows as Treasury Buybacks Rattle Markets
Iran Allows Iraqi Oil Tankers Through Strait of Hormuz
California Seeks Paramount Divestitures in Warner Bros. Merger
Gold Prices Hit Three-Month High as Dollar Weakens
Trump to Host UFC Event at White House on His 80th Birthday
Wall Street Ends Higher as Crypto Stocks and Materials Rally
Anthropic IPO Could Challenge SpaceX’s Record $86 Billion Offering
Gold Hits Three-Month High as Treasury Moves Fuel Rally
Canada Announces Dollar-for-Dollar Retaliation Against 50% U.S. Tariffs
Dollar Hovers Near Multi-Month Lows as Treasury Buybacks Rattle Markets
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
Native American Groups Slam Trump’s Call to Restore Redskins Name
Oil Prices Retreat as Markets Await Tougher Iran Sanctions
Xiaomi Unveils Xring O3 Chip for Flagship Foldable Phone 



