McDonald's Japan Teases New Game 'Hirumakku Game'

Friday, March 22, 2024 9:03 AM UTC

McDonald's Japan has sparked curiosity among gaming enthusiasts with its recent teaser of a new game titled 'Hirumakku Game,' affectionately referred to as 'Himage.' While details about the game are still under wraps, the teaser has piqued interest among fans eager to uncover more about this mysterious release.

The Intriguing Concept of 'Hirumakku'

Siliconera pointed out that the name 'Hirumakku' cleverly references the act of enjoying McDonald's during lunchtime. Breaking down the word, 'hiru' signifies lunch, while 'makku' cleverly hints at the iconic fast-food chain. This fusion of language and branding adds an element of charm to the upcoming game.

As the buzz around 'Himage' grows, speculations arise regarding the nature of the gameplay. The term 'Himage' could indicate an idle game or a source of entertainment for moments of boredom, given that 'hima' translates to 'bored.' This enigmatic allure surrounding the game's concept leaves room for anticipation.

According to Game-News 24, on March 20, 2024, McDonald's announced its foray into the gaming world. With a simple declaration of "I think it's about time we made a game," the fast-food giant hinted at its upcoming venture, sparking discussions and excitement within the gaming community.

While the specifics of 'Himage' remain shrouded in mystery, McDonald's references its past gaming endeavors. Mentioning 'Itotooshi,' a game akin to Flappy Bird but with a unique twist, McDonald's hints at a potential similarity in gameplay with 'Himage.' This nod to past creations adds depth to the anticipation for the new release.

McDonald's Creative Ventures

Diving into the realm of creativity, McDonald's previously explored gaming territory, focusing on the beloved Grimace character. This move showcases the brand's innovative spirit and dedication to engaging with consumers through diverse mediums, transcending the boundaries of traditional marketing strategies.

McDonald's aims not just to entertain but to forge a deeper, more engaging relationship with its audience, potentially setting a new trend for how brands intersect with the digital entertainment industry.

Photo: Shahbaz Ali/Unsplash