Microsoft Commits $18 Billion to Expand AI and Cloud Infrastructure in Australia 
Samsung Boosts DRAM Supply to Tesla as AI-Driven Memory Demand Surges 
European Car Sales Surge in March as EV and Hybrid Demand Accelerates 
SK Hynix to Invest $13 Billion in AI Chip Packaging Facility 
SpaceX President Gwynne Shotwell Earns $85.8M as IPO Buzz Grows 
Florida Investigates OpenAI and ChatGPT Over Alleged Role in FSU Shooting 
Rising Jet Fuel Costs from Iran Conflict Push Airfare Higher Across Europe 
Mercedes-Benz Faces Rising Competition in China but Rejects Price War Strategy 
Organon Stock Surges After Reports of $13 Billion Buyout Bid by Sun Pharma 
Apple Stock Dips as Tim Cook Steps Down, John Ternus Named Next CEO 
SpaceX Eyes $60B Cursor Deal to Boost AI Power Ahead of IPO 
Florida Launches Criminal Probe Into OpenAI Over FSU Shooting Incident 
Amazon Expands AI Bet with Up to $25 Billion Investment in Anthropic 
LG Innotek Stock Hits Record High on $68M Automotive Wi-Fi 7 Deal 
Intel Stock Surges as AI Chip Demand Drives Strong Q2 Forecast 
Elon Musk Signals Intel 14A Chips for Tesla’s Terafab AI Semiconductor Venture 
Kakaku.com Stock Surges on EQT Takeover Interest Amid Rising Japan Deal Activity 
RALEIGH, N.C., March 16, 2017 -- MaxPoint (Nasdaq:MXPT) today announced a collaboration with Adobe Audience Manager, Adobe’s data management platform, that will enable customers to activate CRM lists that have been enriched by MaxPoint’s flagship CRM enrichment and matching software, Customer Catalyst™, directly through Audience Manager.
Marketers who store their first-party customer list data in Audience Manager can now take advantage of continuous data enrichment from Customer Catalyst, which enhances customer profiles with intelligence about store visits, household-level brand preferences and real-time purchase intent. The enriched lists can be activated across any marketing technology that syncs into Audience Manager.
“Our relationship with Adobe gives brands and retailers a solution that combines MaxPoint data matching and enrichment with Adobe’s broad accessibility,” said Susan Lee, vice president of corporate development at MaxPoint. “We are committed to evolving the traditional CRM marketing model by providing new and better ways for marketers to enhance and activate their customer lists.”
The collaboration is the latest development in a relationship that began last year, when MaxPoint extended access to its digital audience data through Audience Manager.
“With its integration in Audience Manager, MaxPoint gives marketers the right tools and data to activate for targeted marketing efforts,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “We look forward to increasing value to customers through the relationship.”
About MaxPoint
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
Media Contact: Alex Fencl [email protected] 404.879.9122
