The partnership will also include more focus on new sustainable technology solutions beyond the racetrack.
MLP will have 16 teams instead of 12 in 2023, and players will compete in six events spread over six cities for more than US$2 million.
With the integration of live streaming, the NBA app would offer a data-driven, tailored experience that collects team and league material.
The box will contain either a Big Mac or a 10-piece Chicken McNugget, fries, and a soft drink, along with a toy such as Grimace, the Hamburglar, Birdie, or Cactus Buddy.
KT and AMC Networks collaborate for joint content production and distribution of shows, including 'The Walking Dead.'
The newly disclosed terms and conditions are drawing market attention since Nike sneakers shoes are now spearheading the reselling market.
The long-term nature of Arsenl's extension means there’s a real commitment to collaborate with Adidas.
As a global partner and the Bulls’ exclusive smartphone, the Chicago-based Motorola will also gain inventory across the Bulls’ digital assets and their United Center home.
Volkswagen Korea’s dealers was said to be promising customers that they can immediately receive their cars regardless of waiting number.
Manchester City uses ‘connected scarf’ to track fans' emotions during matches
Manchester City is tracking the emotions, physiology, and movement of supporters during a match by using a ‘connected scarf’ which has an ‘EmotiBit’ bio sensor discreetly located on the neck
The process gives the Premier League champions a better understanding of fan behavior. when they are watching a match.
The scarf was conceptualized with agency Octagon alongside the club’s technology partner Cisco.
An accelerometer detects movement and activity, while a photoplethysmography (PPG) sensor monitors heart rate, respiration, oxygen saturation, and hydration levels.
A temperature sensor is utilized to monitor emotional reactions during a match, while an electrodermal activity (EDA) sensor, the same technology used for lie detection, assesses nervous system responses caused by cognitive and emotional arousal.
Chintan Patel, chief technology officer for Cisco UK and Ireland, explained that they now have the data to prove that being a true passionate fan is physiological, it has nothing to do with how many games you attend or where you are in the world
When an individual's four data streams are joined and pooled with those of thousands of followers, it's possible to understand how a collective crowd reacts to events like goals, tackles, and refereeing decisions.
These data points may, of course, be collected using more typical wearable technologies, but the usage of a scarf is meaningful given its historical links to soccer. The technology was tested in the final weeks of Manchester City's championship-winning season last year, with the goal that the findings will help the club to be more inclusive and provide new, more personalized experiences for supporters in the future.
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