Google's TurboQuant Algorithm Sends Memory Chip Stocks Tumbling 
Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco 
Reflection AI Eyes $25 Billion Valuation in Massive $2.5 Billion Funding Round 
Lynas Rare Earths Signs Vietnam Deal with LS Eco Energy to Boost Magnet Metal Production 
SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion 
Bank of Japan Eyes April Rate Hike Despite Inflation Dip, ING Says 
Delivery Hero Sells Taiwan Foodpanda to Grab for $600 Million in Debt-Reduction Push 
Alibaba Bets on AI Agents to Unify Its Vast Digital Ecosystem 
Elliott Investment Management Takes Multibillion-Dollar Stake in Synopsys 
Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push 
Innate Pharma Reports 55% Revenue Drop and €49.2M Net Loss for 2025 
AWS Bahrain Region Disrupted by Drone Activity Amid Middle East Conflict 
NAB Plans to Cut 170 Jobs While Expanding Offshore Operations 
Nintendo Switch 2 Production Cut as Holiday Sales Miss Targets 
9 Tips for Avoiding Tax Season Cyber Scams 
Apple Defies China's Smartphone Slump with Strong Early 2026 Sales 
Oil Prices Plunge Over 6% as Middle East Ceasefire Hopes Ease Supply Fears 
MINISO shares soared in Hong Kong and New York after announcing a partnership with "Black Myth Wukong," China's groundbreaking AAA game. The collaboration includes co-branded products set for 2025, reflecting MINISO's drive to engage consumers through trending pop-culture and innovative merchandising.
MINISO Shares Surge After Black Myth Wukong Partnership Announcement
According to Investing.com, a relationship between MINISO Group Holding Ltd. and the popular video game "Black Myth: Wukong" was announced by the company on Friday, which resulted in the company's shares soaring on Friday and setting the stage for significant weekly gains.
The agreement, which was revealed on the 31st of December in 2024, establishes MINISO as an official partner, and there are plans to offer products that are co-branded in the year 2025.
Shares of MINISO, which are listed on the Hong Kong Stock Exchange, rose 11.7% to HK$53.50 on Friday, and they were expected to rise about 15% this week.
Hong Kong and New York Stocks See Significant Gains
On Thursday, shares that were listed in New York finished the day 5.5% higher.
A large amount of success has been achieved by "Black Myth: Wukong," which was launched in August 2024. It is China's first AAA game and has achieved significant success, with anticipated sales topping 23 million copies on the Steam platform.
Black Myth Wukong's Impact on MINISO's Consumer Strategy
MINISO's approach centers on forming relationships with well-known intellectual properties in order to increase the level of engagement with consumers. It was underlined by Ye Guofu, the founder of the company, that current consumers are looking for experiences and emotional ties in addition to utilitarian products.
It is anticipated that the partnership with "Black Myth: Wukong" would be able to bolster MINISO's brand visibility and attract a wider consumer base, which may potentially contribute to sustained stock performance in the months to come.
