NBA Returns to China with Alibaba Partnership and Historic Macau Games 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
Samsung Union Confirms 18-Day Strike After Failed Wage Talks 
TSMC Stake Sale Sends Vanguard Semiconductor Shares Lower 
X Corp Loses Legal Battle Over Australia Child Safety Fine 
SpaceX Eyes AI Computing Expansion Ahead of Historic IPO 
Anthropic Revenue Surge Signals Strong AI Market Momentum in 2026 
Analog Devices Nears $1.5B Acquisition of AI Chip Firm Empower Semiconductor 
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 
What makes a good football coach? The reality behind the myths 
How did sport become so popular? The ancient history of a modern obsession 
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup 
Trump's Transgender Sports Ban Faces Enforcement Challenges 
Trump Threatens Stadium Deal Over Washington Commanders Name 
Mexico President Claudia Sheinbaum Reconsiders Early School Closure Plan Ahead of 2026 World Cup 
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony 
Liverpool FC has officially announced its pioneering retail partnership in South Korea with Over the Pitch, a renowned soccer brand and creative studio. This groundbreaking collaboration is set to steer product development, market expansion, and fan base growth within the vibrant Korean market.
Launching Liverpool in Seoul and Suwon
Sportcal noted that the partnership starts with the opening of two new shops in the heart of Seoul, Hongdae and Suwon. These outlets will feature a wide range of official Liverpool FC merchandise, offering fans unprecedented access to their favorite soccer apparel and accessories.
Furthermore, plans are underway to open a standalone store, marking a significant milestone in Liverpool FC's commitment to establishing a solid presence in South Korea.
Mike Cox, senior vice president of merchandising at Liverpool FC, expressed his enthusiasm about entering the Korean market. He highlighted the importance of leveraging local insights through the partnership to enhance the availability of official club merchandise, thus fulfilling the desires of fans worldwide.
Liverpool's Asian Ambitions
According to Inside Retail, the venture is part of Liverpool FC's larger scheme to penetrate the Asian market more effectively. Following expanding its international presence, Liverpool sealed a partnership with China-based All-Star Partners in 2023.
This collaboration aimed to tap into digital e-commerce marketplaces such as Tmall, Douyin, and JD, enabling fans in China to easily access the club's merchandise. A recent deal with Swire Properties expanded their reach within China and Hong Kong, underscoring Liverpool FC's ambitions to grow its fanbase and market share in Asia.
The partnership with Over the Pitch signals a promising avenue for Liverpool FC to connect with its South Korean supporters by providing them an authentic slice of the Anfield experience, demonstrating the club's global appeal and commitment to engaging with fans worldwide.
Photo: Liverpool FC Newsroom
