Laughs Take Top Honors with American Greetings New You Get a Trophy!™ Birthday Cards

Cleveland, OH, March 13, 2018 -- What do awards and birthday wishes have in common? They are meant to be given to someone awesome! Celebrating that friend or family member who’s winning at life is taken to a whole new level when it includes the grand prize of a removable, displayable golden trophy. The plentiful laughs and humorous but heartfelt accolades are sure to earn top honors for the new You Get a Trophy!™ collection of birthday cards from American Greetings.

Give the gift of gold with You Get a Trophy! This amazing new line of cards features a wow-worthy, silly-shaped golden trophy – because everyone deserves to know how awesome they are on their birthday.

Give the gift of gold with You Get a Trophy! This amazing new line of cards features a wow-worthy, silly-shaped golden trophy – because everyone deserves to know how awesome they are on their birthday. With a unique removable keepsake, bold graphics and funny sentiments, You Get a Trophy! is sure to make them feel like a winner. Designs in this playful collection include a bra for that super supportive person, a pickle for your favorite “big dill,” a smiling poo for someone who’s “the sh*t,” and a fantastical gnome for that unbelievable individual.

“Birthdays are all about celebrating an individual and what makes them special,” said Carol Miller, vice president of corporate innovation at American Greetings. “The You Get a Trophy! collection gives consumers a way to acknowledge their loved ones in a way that feels – and looks – like a true prize.”

This year marks the 10^th anniversary of American Greetings Pipeline of Innovation!  As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find You Get a Trophy!™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram. 

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. American Greetings is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com. 

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/f9c5e3ae-4ee4-41a3-aa2b-5df7126dbd2c

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/271bf0ea-fa50-4dcf-940f-1b05d88b56bd

Megan Baucco
American Greetings
216.252.7300 ext. 2841
[email protected]