FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
Kraft Heinz made an announcement that it has changed the name of its popular Mac & Cheese brand. The company said that it has rebranded the product, and it will be rolled out this summer.
As per Fox Business, this is the first time that Kraft Macaroni & Cheese's name has been changed in its 85 years in the business. Then again, the change is not so huge as the company only dropped three syllables from its name.
The shortened form, which is Kraft Mac & Cheese, is now the official name of the famous cheesy pasta snack. The food manufacturing company said that the move is part of its plan to give the product a new brand identity.
Along with the name, the logo of the product was also redesigned plus a "noodle smile" has been added to the illustration. As for the color scheme, Kraft Mac & Cheese retained its signature blue and red colors.
Other changes and updates include fonts, iconography, photography, and packaging. Kraft further explained that it made the name change to reflect the way consumers "organically" talk about the brand/product.
The box of the Mac & Cheese is more simple and now features just one shade which is blue. The color puts more emphasis on the brand's new logo and illustrations.
"We know that people are not turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves," Kraft Mac & Cheese brand manager, Victoria Lee, said in a press release. "There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers."
Finally, the product with the new packaging and name has yet to be released by Kraft, informing the customers ahead of time to avoid confusion when they shop for their favorite snack next time. The company is spreading the news of the Mac & Cheese rebranding by posting posters and details on the company's social media pages and website.
