In a landmark move, South Korean pharmaceutical company, Chong Kun Dang Holdings, is implementing a groundbreaking method of drug production with the construction of a Metaverse-based simulation factory. This digital revolution aims to elevate the quality of their products and ensure contamination-free medicine production.

According to Aju Business Daily, Chong Kun Dang's Metaverse-based facility plant will be utilized to avert any contamination of its medicinal drug products. With the availability of the digital version, developers can remotely control different areas and spaces at the manufacturing site located in Cheonan.

To get into the Metaverse-based factory, users need virtual reality (VR), augmented reality (AR), and mixed reality (MR) devices. These allow people to interconnect and communicate in social, cultural, and economic activities through replicated virtual spaces.

Moreover, after setting up the avatars, which are the personalized characters of the users, they can start experimenting with various products. At the Chong Kung Dang Metaverse facility, they can also interact with other experts and business partners.

"We became the first domestic company to build a metaverse factory through a government support project," Park Jee Yeon, the spokesperson of the pharma company, told Aju Business Daily.

An official of Chong Kun Dang added in another statement, "As we were selected in a metaverse factory establishment project for the first time in the domestic pharmaceutical field, we will set a successful example of digital transformation."

The company will launch its virtual factory in the second half of 2024. Drug developers will be able to monitor and assess the actual manufacturing process through a two-way control technology linking the digital and real worlds.

Meanwhile, Korea IT Times further reported that the main concept of Chong Kun Dang's Metaverse factory includes the creation of an integrated virtual platform that uses artificial intelligence (AI), big data, and other automation systems.

The company's strategy for getting into the Metaverse is to improve product quality as the platform enables workers to observe manufacturing processes, facilities, and quality management. Through the simulation, they will be able to immediately correct any flaws before the actual production takes place.

Photo by: Chong Kung Dang Website