Kirby Joins Yoshinoya for Operation Full Stomach, Offering Exclusive Collectibles with Meals

The beloved Nintendo character Kirby has teamed up with Yoshinoya for the Operation Full Stomach campaign, offering customers exclusive collectibles with their meals. Starting August 8, fans can enjoy special Kirby sets and a chance to win unique Yoshinoya bowls.

Yoshinoya Teams Up with Kirby for Operation Full Stomach, Offering Exclusive Collectibles with Meals

Japanese marketing is often filled with celebrity endorsements, which can sometimes feel mismatched. For instance, a famous athlete might promote an economy car, or a significant recording artist might endorse an app for finding part-time jobs, making it hard to believe they use those products or services.

Unlike the usual celebrity endorsements, Yoshinoya's newest pitchman is a unique fit: Kirby, the Nintendo star known for his voracious appetite, is now the face of the gyudon chain. This unexpected partnership under the Kirby and Yoshinoya Operation Full Stomach campaign offers customers a chance to earn exclusive collectibles by enjoying beef bowls.

Starting August 8, Yoshinoya will offer a Kirby set, including a beef bowl with a choice of salad or apple juice (600 yen for a small bowl or 633 yen for a medium). Each set has a takeout bag featuring Kirby’s cheerful face and an extraordinary Yoshinoya Kirby figure.

Four figures can be collected during the first round of Operation Full Stomach, which runs from August 8 to 31. Round 2 begins on September 3 and runs until September 30, offering three additional statistics.

Collect Exclusive Kirby Bowls at Yoshinoya Through Operation Full Stomach Campaign

While the Kirby sets are served in paper containers, the figures' bowls resemble the reusable round ones used for dine-in meals. Customers need some luck to get a genuine version of these bowls.

According to SoraNews24, by downloading the Yoshinoya app and showing the campaign code at the register when paying for any meal (not just the Kirby sets), customers earn one app point for every 500 yen spent. Each point can be entered into a drawing for three Kirby Yoshinoya melamine bowls (small, medium, and large). A total of 500 sets will be given out. These are not just bowls; they are a piece of the Kirby and Yoshinoya partnership you can own!

If luck isn't on their side, customers can still obtain the medium-size bowl by purchasing an Operation Full Stomach Set from the Yoshinoya online shop starting September 2. This set includes the Kirby bowl and two packs of frozen beef bowl toppings for 3,999 yen.

There are a few details regarding the campaign dates. Round 1 of Operation Full Stomach runs from August 8 to 30, and Round 2 runs from September 3 to 30. However, each round ends at 8 p.m. on its final day, and the offers are available only while supplies last. Therefore, fans might want to follow Kirby’s lead and eat immediately.