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KFC launches chicken wraps menu as testing begins in the US
KFC unveiled its newest menu item, and it is currently being tested in Atlanta. The Kentucky Fried Chicken Wraps is expected to become popular since customers love the KFC Twister Wraps.
It was reported that since 2014, customers have been calling for the return of the Twister Wraps, and now KFC is granting their request through the introduction of the Kentucky Fried Chicken Wraps. Fans missed the wraps in the restaurant, and now a new kind of favorite wrap menu is coming.
This time KFC is adding a new spin to the favorite KFC Twister Wraps, and it will be added to the menu in three options, and these are the Classic Chicken Wrap, Mac & Cheese Chicken Wrap, and the Spicy Slaw Chicken Wrap. Prices for each flavor only start at $3.
"With our new wraps, our fans in Atlanta are bound to experience a burst of finger lickin' good flavor with every bite, whether it be from the crunch of our Extra Crispy Tenders, the bold heat from our spicy sauce, or the richness of our cheesy mac & cheese," KFC US’ head chef, Chris Scott, said in a press release. "We are excited to hear the feedback on these new flavor combinations from our Atlanta customers!"
Customers can now buy the new KFC wraps in select store outlets in Atlanta and the surrounding area. This is only available for dine-in orders at this time.
Since this is only a pilot or test phase for the Kentucky Fried Chicken Wraps, only one state is selling it for now. Later, once the menu proves to be popular with customers, the fried chicken restaurant chain will proceed to roll them out across the U.S.
CNN Business reported that KFC would start the testing in Atlanta this week, and the chicken wraps will be in stores for a limited time. The test is necessary and common in the restaurant business as this process gives owners an idea of what to expect and if customers will like their new item. This will also prevent them from losing money since they can easily pull out the new menu if only a few customers like them.