Japanese snack maker Yaokin’s Twitter announcement of raising the price of its most popular line of snacks Umaibo by two yen created a buzz nationwide that it had to apologize for the decision.
According to Yaokin, the increase in the cost of Umaibo’s ingredients, shipping, and other expenses forced it to raise the price from 10 yen to 12 yen by April 1, 2022.
The company thanked its fans for their support that enabled it to keep the price at 10 yen for more than four decades.
Umaibo has been at its current ridiculously inexpensive price of 10 yen ever since it first went on sale in 1979.
While a two yen increase isn’t much, it’s still a sudden 20-percent jump at a time when Japan is seeing prices rise for a wide variety of consumer goods, without an equivalent wage hike.
Another factor is that for elementary school-age kids, the extra two yen is a bigger portion of their spending money than it is for older Umaibo fans.


Canada’s local food system faces major roadblocks without urgent policy changes
6 simple questions to tell if a ‘finfluencer’ is more flash than cash
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength
Trump Endorses Japan’s Sanae Takaichi Ahead of Crucial Election Amid Market and China Tensions
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit
Why have so few atrocities ever been recognised as genocide?
Why financial hardship is more likely if you’re disabled or sick
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Youth are charting new freshwater futures by learning from the water on the water
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 



