Japanese breweries cut beer prices in S. Korea to regain sales

Japanese breweries are cutting the prices of their beer in hopes of regaining a foothold in South Korea after the ‘No Japan’ boycott campaign decimated its sales.

Lotte Mart is now selling four 500-milliliter cans of Asahi beer, imported and distributed by its affiliate Lotte Asahi Liquor Co., for 10,000 won.

The beer used to sell for more than 3,000 won per can before the boycott.

Asahi beer was the No. 1 in the imported beer market in South Korea.

This promotional event came after Lotte Asahi Liquor reduced its supply price.

Convenience store chains in South Korea such as 7-Eleven and CU are also selling Japanese beer at 2,500 won per can.

Other than Asahi beer, CU lowered the price of Asahi Group Holdings' Pilsner Urquell and Kozel brands to 2,500 won per can.

GS25 stores are also selling Asahi beer at 2,500 won.