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Hyundai leans on upgraded Genesis G90 to boosts sales

The G90 should give Hyundai's sales a lift

Hyundai Motor Co. will launch the upgraded G90 flagship sedan under its Genesis brand next month to boost sales, with prices ranging from 79 million to 160 million won.

The new G90 would be fitted with either a 3.3-liter turbocharged gasoline engine, a 3.8-liter gasoline engine, or a 5.0-liter gasoline engine.

It boasts multiple safety features, such as parking collision-avoidance assist reverse (PCA-R), intelligent front-lighting system, and Genesis adaptive control suspension.

Other than the G90 sedan, Hyundai also sells the G70, G80, and the GV80 SUV under the Genesis brand.

Hyundai's sales in the January-May period plummeted by 26 percent to 1,288,629 vehicles from 1,748,911 units a year earlier with people avoiding visits to dealerships due to the coronavirus outbreak.

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