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Hyundai Motor Group is showcasing its eco-friendly image at the 2022 FIFA World Cup in Qatar, providing 316 eco-friendly cars out of a total of 983 official vehicles as a sponsor.
The South Korean carmaker became the first to sponsor electric vehicles (EVs) at the global football extravaganza.
Of the 983 vehicles, 616 will be provided by Hyundai Motor, including 446 passenger cars, RVs, and 170 commercial vehicles.
Over 220 of the vehicles are EVs, such as the IONIQ 5, G80, and GV70 electric models, and hybrid vehicles such as the Sonata Hybrid EV (HEV), Kona HEV, and Tucson HEV.
Meanwhile, Kia is providing 367 official vehicles including 297 cars and 70 buses.
Among them, a total of 80 vehicles are eco-friendly vehicles including the EV6 GT-Line (30), Sorrento Plug-in Hybrid (30), and Niro Plug-in Hybrid (20).
Passenger vehicles and RVs are being used to transport VIPs and staff, while commercial vehicles are for transporting athletes and media personnel.
Hyundai Motor Group is boosting its brand through various sporting events. It has a long-term sponsorship of Rafael Nadal, one of the world's leading tennis players, and major golf events. Genesis hosted the 2022 Genesis Scottish Open and promoted the luxury brand to Europeans.
