How Mobile Technology Is Influencing Consumers in India

Consumers in India have continued embracing internet technology in their daily lives. The country now boasts the world’s second-largest internet user with 451 million monthly active internet users. The thriving mobile technology has played a crucial role in driving this internet revolution. The largest part of internet users now accesses services through their phones.

From shopping, education, health services, gaming, fitness to transportation services, mobile internet offers solutions to every aspect of life in this society. This post explores how mobile internet continues influencing consumer behaviour in the country.

Product/Services Research

It is now easier for consumers across the country to research products and services before making a purchase. For decades, the population has depended on traditional media format such as radio, TV and print for product information.

Today, you can simply go online on mobile and search for any product near you. This improves the customer experience from the start of their funnel. This increased awareness helps buyers to make better decisions.

For casino lovers in the country, many offshore operators now accept local players. The internet offers site reviews to help players find the safest platforms. You can compare sites based on the level of customer support, technology, payout methods, variety of games and much more.

Easier Access to Services

Life has never been easier in India all thanks to mobile internet. Whether you want to order a pizza or a taxi, it’s easy to find all services online. The country boasts some of the best tech startups and these have been driving digital technology in the country. From Flipkart, PhonePe, Gaana to Paytm, there are innovative mobile apps for virtually any service.

For gamers, software developers continue launching amazing products in the industry. If you love online slots, for instance, you can find a gaming app to play for real money or fun. Whatever the choice, it’s now possible to play on the go.

Revolutionary Technology

The internet has allowed more innovation across multiple industries. With more people in the country now on mobile, industries have continued to innovate to deliver amazing user experienced. Some of the revolutionary developments in mobile technology include:

• Cloud Apps

• Augmented Reality and Virtual Reality

• Mobile Payments

• IoT Apps

• Artificial Intelligence and Machine Learning

• 5G Connectivity

• Instant Apps

• Location-based technology

• Wearable technology

• Advanced app security

• Smart homes/automation

• Transportation apps

All these apps have improved the way people live in the country. For instance, it is now easier to pay for services online through mobile payments such as Paytm and MobiKwik. Access to fast and reliable transportation is also possible through apps like Ola Cabs and Uber. Whatever service you want in the country, there’s an app that promises faster and more efficient delivery.

Access to Global Brands

For a long time, the divide between urban and rural consumers remained has continued widening. However, mobile technology now promises to change all this. The erstwhile urban-rural paradigm has collapsed as consumers across the country can now access global services and solutions.

Local businesses have to contend with the reality of global competition by big brands from across the globe. Every store, hotel, transport company, bank and other service providers now face competition from large global brands and startups. It is a major stride as the competition improves the quality of services while also giving local consumers more diversity.

Final Thoughts

India leads in mobile technology adoption, and consumers continue enjoying immense benefits from this revolution. From easier access to services, payment solutions to better access to information, mobile technology continues to influence life for consumers here.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes