How Can Custom Synthesis Aid in Your Business Development?

Business development is a multifaceted process, which requires a deep understanding of the particular industry, extensive expertise in the field, and well-defined strategy. What is vital to determine before working out the strategic tactics is a competitive advantage.

There is no doubt that know-how can become a secret weapon in any field. However, it must meet the customers’ needs and be economically viable. Custom synthesis is the ideal solution to create unique chemical components that will distinguish your product from the mass. To get a better understanding of how it can help your business, it’s essential to learn about its specifics.

What Is Custom Synthesis?

Custom synthesis is the exclusive synthesis of compounds based on customer’s needs and preferences. Basically, it means that scientists create a new molecule according to your personal needs. A contract research organization deals with everything from research and methodology analysis, raw material procurement to synthesizing a molecule and carrying out the post-analysis.

Custom synthesis is a good alternative for creating and testing new products as a part of the R&D process. It’s much cheaper than building a chemical department or dealing with the giants of the chemical business.

It’s also a common choice for secretive synthesis in small doses. A non-disclosure agreement is a usual practice for such business cooperation.

Although synthesizing custom molecules is usually associated with research and development, the possibility of scaling up from a limited dosage measured in grams to High Volume Manufacturing (HVM) is more than real.

The Benefits for Business

Businesses of all scales fall back upon contract chemistry and custom synthesis in particular because of vivid advantages. The main one is the opportunity to produce a unique product that won’t have an analog on the market. Such a competitive advantage over other business players results in:

Higher Rates of Customer Acquisition

Relevant know-how, spiced up with the right marketing, is able to gain massive attention from potential customers. Modern consumers are fond of sophisticated features that deliver a unique customer experience. The trend applies to B2C, as well as B2B.

Increased Profits

Considering the previous point, it’s logical to claim that more customers mean increased profits. Apart from that, uniqueness always comes at a higher price. Obviously, a fair share is attributed to cover the R&D costs but, eventually, it implies higher net gains.

Advanced Position on the Market

Custom synthesis can lead to an increase in a company’s share on the market. A superior product stimulates sales, which results in an improved brand image in the industry.

Industry Stimulation

Competitors often steal unique features or ideas in order to catch the hype wave. The company that has developed know-how is automatically becoming an influencer or trend-setter.

However, it can become a starting point for other research. In this case, everyone– customers, sellers, and manufacturers – will benefit from overall industry development. In this case, the pioneer will be memorized as the beginner of a, so-called, revolution.

Higher Quality of a Product

Probably, the main custom synthesis benefit lies in the personalized approach. It means that whether you need a unique product or, for example, merely a special coating, it will perfectly match the required parameters. This, automatically, leads to a higher quality.

Who Choose Custom Synthesis

The widespread opinion that custom synthesis service is limited to non-chemical companies only isn’t true. Big chemical corporations turn to narrow-field specialists along with companies from any other industry. Blending custom chemicals requires extensive resources like equipment, time, labor, raw materials, etc. All these can be wasted if there is a lack of sufficient expertise. It’s rather costly to hire a Subject Matter Expert (SME) or the whole team.

While selecting a contractor, his knowledge must become the number one priority. For example, while ordering from this website https://ereztech.com/ you can be sure that the company’s expertise in organometallics is sufficient. Apart from the researcher’s extensive background, the organization has carried out plenty of projects in the field.

Project Feasibility

Whether you want to limit the custom synthesis to test batches or plan to launch high volume manufacturing, assessing the project feasibility is an indispensable step. A consumer may have steep demands that merely can’t be carried out into practice.

The risks include, for example, limitations in terms of technological advancement. This is a frequent factor that biotech start-ups face. Other reasons for possible failure may be lack or scarcity of resources, including raw materials, not sufficient research or expertise, or high costs.

Custom synthesis is a trigger of further development for your company, as well as for the whole industry. Advanced research benefits the pioneer most of all. Firstly, he is going to catch the attention of the majority of customers. Secondly, his name will always be remembered by both consumers and competitors, which will definitely improve the brand image.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.