Growing Utilization of Automotive Augmented Reality in Vehicle Infotainment Systems to Drive Global Market

Brooklyn, NY, Sept. 20, 2016 -- This report presents a detailed evaluation of the market for automotive augmented reality by studying the market on key attributes such as drivers, opportunities, trends, and restraints. For calculating the size of this market, the production data related to passenger cars, luxury vehicles, and light commercial vehicles (LCVs) has been taken into account.

The first section of the report presents the definition, classification, applications, and industry chain structure of the automotive augmented reality market. The report also sheds light on the reasons for the employment of augmented reality in automobiles. This is further explained by elaborating on automotive head-up-displays (HUDs) and infotainment systems installed in vehicles.

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HUDs were primarily made to provide real-time situational information to the driver. The information presented in these systems is either displayed on any transparent screen placed in front of the driver or on the windshield of that particular automobile, as per the driver’s convenience. HUDs were manufactured to lower the distraction caused to a driver and for increasing the driver’s safety. These conventionally utilized HUDs, however, were accompanied by a number of technological glitches and sometimes also presented irrelevant information.

For overcoming these kinds of issues, augmented reality has been employed in the conventionally-utilized HUDs. This has resulted in the display of accurate information to the drivers through augmented reality-based HUDs in automobiles. The data presented includes information on speed, warning signals, and navigation, among others.

In addition, a number of original equipment manufacturers (OEMs) are introducing cutting-edge infotainment systems in vehicles such as LCVs and hatchbacks. These infotainment systems have further raised the adoption of augmented reality in automobiles owing to their increasing popularity amongst customers globally.

The report further sheds light on the factors impeding and stimulating the growth of the automotive augmented reality market. Automotive mechanics have been undergoing electrification in the past few years. This trend is predicted to provide impetus to the market. In addition, the growing utilization of augmented reality in infotainment systems installed in vehicles will positively impact the development of the automotive augmented reality market. On the other hand, the skyrocketing cost of augmented reality-based devices may impede their demand, thus restraining the growth of the overall market.

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Augmented reality is being adopted in a number of vehicle types such as light commercial vehicles, entry-level passenger cars, mid-level passenger cars, and luxury passenger cars. Amongst these, augmented reality has been utilized extensively especially in entry-level passenger cars globally and this trend will remain the same in forthcoming years.

In last section, the chief manufacturers in the global automotive augmented reality market have been presented. Their company profiles, price, cost, revenue, gross, capacity, product picture, and contact information have also been covered under this section of the study. Hyundai Motor, BMW AG, Garmin, Continental AG, Pioneer Electronics, Delphi Automotive, and General Motors, among others, are the prominent manufacturers in the global automotive augmented reality market, as per this study.

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