Kroger Set to Name Former Walmart Executive Greg Foran as Next CEO 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans 
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Samsung Electronics Shares Jump on HBM4 Mass Production Report 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Anta Sports Expands Global Footprint With Strategic Puma Stake 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Indian Refiners Scale Back Russian Oil Imports as U.S.-India Trade Deal Advances 
DBS Expects Slight Dip in 2026 Net Profit After Q4 Earnings Miss on Lower Interest Margins 
Taiwan Says Moving 40% of Semiconductor Production to the U.S. Is Impossible 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Korean chicken franchise Genesis BBQ announced the opening of its second overseas delivery and pickup outlet in Vietnam. The company aims to establish a strong foothold in the local food delivery market.
This expansion, KED Global noted, comes after the successful launch of their first delivery store in Englewood, New Jersey, in May of last year.
BBQ Smart Kitchen in Hanoi
The newly opened BBQ Smart Kitchen store in Hanoi exclusively offers fried chicken and beverages for carryout and delivery. Serving as the first of its kind in Southeast Asia, this store represents Genesis BBQ's commitment to meeting the growing demand for convenient and delicious food options in the region.
According to the Korea Times, with Vietnam's food delivery market reaching a staggering 1.9 trillion won ($1.4 billion) as of the end of 2023, Genesis BBQ is strategically positioning itself to capitalize on this lucrative opportunity. The company plans to open additional BBQ Smart Kitchen stores nationwide, tailoring its offerings to cater to Vietnamese consumers' needs and preferences.
Expanding into Asian Markets
Genesis BBQ has ambitious plans to expand its presence in Asian markets further. The company aims to introduce delivery-focused stores in other countries across the region depending on market demands. By leveraging its successful business model and expertise in the food delivery industry, Genesis BBQ is poised for continued growth and success.
In addition to its overseas ventures, Genesis BBQ operates over 2,000 domestic outlets and approximately 700 stores in 57 countries worldwide. These include popular locations such as the United States, Canada, Germany, Japan, Taiwan, and Costa Rica. Through its extensive network of global stores, Genesis BBQ has established itself as a trusted brand synonymous with quality and delectable Korean-style fried chicken.
The Genesis BBQ delivery stores, like the BBQ Smart Kitchen in Hanoi, are designed to provide customers with unparalleled convenience. By focusing solely on carryout and delivery services, the company aims to optimize its operations and streamline the customer experience, ensuring that every order is delivered promptly and efficiently.
Photo: Genesis BBQ Website
