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Peloton Interactive, Inc. announced this week that it hired another executive who used to work at Twitter. The New York-based exercise equipment and media company said Dalana Brand had been appointed as its new chief people officer.
The addition of Brand in the company is a welcomed move as it continues with its transformation in an attempt to rise again by returning to profitability. As mentioned by CNBC, this would be Peloton’s second hiring of a former Twitter executive in the span of mere weeks.
The company said this completes the new management team under CEO Barry McCarthy’s leadership. The chief has been forming the team since taking over the role from John Foley in February of last year.
In any case, Brand was Twitter’s former chief people and diversity officer, and she resigned in November 2022, not long after Elon Musk acquired the social media platform and became its CEO.
She followed the footsteps of former Twitter chief marketing officer, Leslie Berland, who also left the firm when Musk took over. Before Twitter, Brand worked as vice president of Electronic Arts and held senior executive positions at Whirlpool Corporation.
She will officially start her new job as Peloton’s chief people officer on March 13 and will report directly to CEO McCarthy. Brand is also expected to serve as a member of the leadership team and lead the company’s Global People Team.
"Talent density has been a top priority for me at Peloton. Dalana's addition is the culmination of that strategy, rounding out and completing the leadership team," McCarthy said in a press release. "As we continue Peloton's transformation and pivot to growth, her vision and leadership will be critical to our success."
Finally, Brand also commented, "I have made a career out of fostering inclusive employee experiences and leading with transparency and accountability and I am thrilled to join the team at Peloton as the company continues striving to make fitness accessible for all."
