Facebook Fatigue Fuel Rise Of Rival Social Network In ‘Vero’

Vero is the new social network app that is gaining a lot of attention right now thanks to the surge in sign-ups that it is experiencing. Launched last year, the platform is different in that it’s intended to work on a subscription-based system eventually. For now, the service is free to the first one million users, but this will change in time. Oddly enough, this is also why it’s become so popular.

The idea that users have to pay a regular fee in order to keep using a social network is odd in this day and age, where social media sites get their revenue via ads. However, Vero is gaining so much traction precisely because of this feature. By employing no algorithm, collecting no data without the users’ consent, and with no abusive advertising practices, it’s basically the anti-Facebook social network, Inverse notes.

As evidence that the app is becoming far more popular than it could handle, Vero’s servers kept on crashing over the weekend because so many people were trying to sign up. This prompted the developers to issue several notices, informing users of the situation.

It would seem that this development didn’t surprise the people at Vero either, with a spokesperson for the social network saying that their app made a huge jump in rankings.

“Over the past few days we’ve jumped from #19 to #3 on the U.S. iTunes Social Networking charts, and have cracked the top 10 list of Free Apps—and our users continue to increase daily,” the Vero representative told Inverse.

As Metro reports, users are simply loving the more simplistic concept of the app, harking back to the old days when social media wasn’t treated like a cash cow. Users are simply presented with posts in chronological order, are able to classify contacts based on what they wanted them to see, and are not inundated with contents specifically tailored to them. It’s quite liberating.