Union-Aligned Investors Question Amazon, Walmart and Alphabet on Trump Immigration Policies 
TikTok U.S. Deal Advances as ByteDance Signs Binding Joint Venture Agreement 
Instacart Stock Drops After FTC Probes AI-Based Price Discrimination Claims 
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand 
Toyota to Sell U.S.-Made Camry, Highlander, and Tundra in Japan From 2026 to Ease Trade Tensions 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Trump Signals Push for Lower Health Insurance Prices as ACA Premium Concerns Grow 
FDA Fast-Tracks Approval of Altria’s on! PLUS Nicotine Pouches Under New Pilot Program 
Trump Administration Reviews Nvidia H200 Chip Sales to China, Marking Major Shift in U.S. AI Export Policy 
Volaris and Viva Agree to Merge, Creating Mexico’s Largest Low-Cost Airline Group 
Dina Powell McCormick Resigns From Meta Board After Eight Months, May Take Advisory Role 
Citi Appoints Ryan Ellis as Head of Markets Sales for Australia and New Zealand 
Boeing Seeks FAA Emissions Waiver to Continue 777F Freighter Sales Amid Strong Cargo Demand 
7-Eleven CEO Joe DePinto to Retire After Two Decades at the Helm 
Bridgewater Associates Plans Major Employee Ownership Expansion in Milestone Year 
Nike Shares Slide as Margins Fall Again Amid China Slump and Costly Turnaround 
FedEx Beats Q2 Earnings Expectations, Raises Full-Year Outlook Despite Stock Dip 
NEW YORK, Aug. 31, 2016 -- Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand TV and Video ads, today announced a partnership with AdMore, the nation’s largest programmatic TV advertising platform with more than 1,200 local station and national network television affiliates. Through Extreme Reach’s Video Asset API, agencies and clients now have access to cutting edge technology that speeds the activation of campaigns and guarantees asset quality across AdMore’s programmatic TV advertising platform.
|
|||
Extreme Reach is the acknowledged market leader in TV and video ad workflow and Talent & Rights management. Over 5,000 new ads are uploaded into the company’s cloud platform on a daily basis. Its new Video Asset API provides simple, permissions-based access to the largest repository of brand ads and all associated rights. AdMore offers leading advertisers and agencies proprietary technology to integrate trusted third-party data measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns.
“We’re delighted to partner with AdMore to power Programmatic TV at scale,” said John Roland, CEO, Extreme Reach. “Programmatic TV allows advertisers and agencies to buy audience at scale and in milliseconds. However, when it comes to actually executing the same campaign by locating the commercial and securing the talent and rights, that process could take days and sometimes weeks. Our Video Asset API accommodates all of this and operates in milliseconds to work in real-time with media transactions.”
“This API integration with Extreme Reach creates efficiency in the workflow process and validates our ongoing commitment to having machine to machine exchanges in place across our platforms,” said Brendan Condon, President AdMore and REVShare. “Our television media partners, and our advertising clients who trust us with the all important oversight of their campaign assets, have assurance of the highest quality controls in place so their own scheduling and planning systems are never compromised. This added capability to our platform positions us even further ahead of our competitors.”
Connecting with Extreme Reach’s Video Asset API is a simple, turn-key process. AdMore’s brand and agency clients and broadcast partners will benefit immediately from this partnership.
About Extreme Reach
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide. For more information, visit extremereach.com.
About AdMore
A division of Cannella Media LLC, AdMore boasts relationships with more than 1,200 local broadcast stations, cable systems, syndicators and networks. AdMore and its sister unit REVShare are the largest long-form and short-form performance-based media platforms in North America. AdMore offers top advertisers and agencies proprietary technology to integrate trusted third-party data including Nielsen measurement and reporting systems, together with web-based tools and dashboards, to optimize the reach of their advertising campaigns. REVShare has specialized in direct-response advertising since 1992 and is one of the industry’s recognized leaders in short-form cost-per-action TV and interactive digital delivery. The two units were acquired by Cannella Response Television in January 2016 and, together, form Cannella Media, LLC based in Burlington, WI with offices in New York, Milwaukee, Los Angeles and Temecula, CA. For more information, visit www.AdMore.tv.
Media Contacts Tess VandenDolder Clarity PR for Extreme Reach [email protected] 646.934.6924 Martine Charles MARC Global Communications for AdMore [email protected] 206.295.9114 Thomas Tyrer MARC Global Communications [email protected] 310.874.0441
