Demand Gen Report Hosts The B2B Campaign Optimization Webinar Series

HASBROUCK HEIGHTS, N.J., April 12, 2017 -- Demand Gen Report will host its second annual week-long B2B Campaign Optimization Series April 17-21, a series of webinars featuring a breadth of expert advice from top B2B industry professionals on campaign optimization strategies.

Demand Gen Report Hosts Second Annual Campaign Optimization Series, April 17-21, 2017

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/09eafcab-6053-4287-b225-d39e823ebd51

The series will offer insights to help marketers fine-tune their campaign initiatives by addressing critical foundational elements, including how to:

• Improve the depth and accuracy of their database to reach targeted audiences;
• Develop the right content offers and CTAs;
• Expand the content library to drive campaigns; and
• Adapt campaign elements and offers based on results.

Sessions include:

• Apr. 17, 12 PM ET: Which Campaign Metrics Really Matter?
  • Featuring Morgan Welch, Marketing Manager, Demand Gen, BrightFunnel
• Apr. 17, 2 PM ET: Transform Event Data Into Actionable Information That Accelerates Conversions
  • Featuring Victor Kippes, President & CEO, Validar
• Apr. 18, 12 PM ET: The Ultimate Campaign Planning Framework
  • Featuring Melissa Barker, Senior Marketing Operations Manager, Act-On Software
• Apr. 18, 2 PM ET: New Models For Developing Account-Based Strategies And Campaigns Across Marketing And Sales
  • Featuring Than Tran, Senior Director of Demand Generation, Everstring and Kristen Wendel, Director of Marketing Operations, VersionOne
• Apr. 19, 12 PM ET: 4 Reporting Categories That Drive Actionable Insights And Smarter Decision-making
  • Featuring Bonnie Crater, President & CEO of Full Circle Insights and Sean McVey, Director of Demand Generation, Virtru
• Apr. 19, 2 PM ET: Mastering the Data Trifecta: How To Inject Campaigns With Flawless Data
  • Featuring John Hurley, Director of Demand Generation, Radius
• Apr. 20, 12 PM ET: What’s Working In B2B Content Marketing: Research & Use Cases To Optimize Your Campaigns
  • Featuring Brian Anderson, News Editor, Demand Gen Report and Klaudia Tirico, Features Editor, Demand Gen Report
• Apr. 21, 12 PM ET: The 5 Realities of Influencer Marketing
  • Featuring Dana Harder, VP of Strategy, Content4Demand and Alicia Esposito, Content Strategist, Content4Demand

“When asked to rank their organization’s top priorities for 2017, 75% of respondents to the Demand Gen Report Benchmark Study cited ‘Improving Campaign Results’ as their top priority,” explained Carol Krol, Editor-in-Chief at Demand Gen Report. “As campaigns continue to shift toward a focus on target audiences, the Campaign Optimization Series will be a source of guidance for marketers to analyze Q1 results and improve plans for the remainder of the year.”

B2B marketers interested in attending any or all of the 2017 B2B Campaign Optimization Series webinars can register for free by visiting Demand Gen Report Campaign Optimization Series.

About The B2B Campaign Optimization Series
Hosted by Demand Gen Report, the B2B Campaign Optimization Series is an educational webinar series formulated to help B2B marketers analyze results from Q1 and improve plans for the remainder of the year as they shift their campaigns to focus on target audiences and generate a higher volume of qualified leads.

About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

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Contact:

Sheri Butts
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