Creative Ways That Businesses Can Utilise Social Media This Year

Social media is part of everybody’s everyday life. Personally, you are probably on social media more than you mean to be - catching up with friends, checking out celebrity gossip, and hoping to get hold of some great deals. As a business, you can make the most of social media in ways you might not expect. No matter what your business, this article has collected some of the most creative ways that you can utilise social media this year!

Benefits of hosting giveaways

Hosting giveaways are a wonderful way of getting your followers interested and involved in your brand. Clothing companies often host giveaways of either a new item or a gift card that encourages interaction from followers, and customers old and new. You can also use social media to offer promo codes and to post about any upcoming deals to drum up enthusiasm - this is something that many brands offer around popular deal days like Black Friday or Boxing Day, but you can do this all year round to make the most out of your new products and deals!

Boost your traffic

In any business, some times are going to be slower than others - that is just a natural part of the peaks and troughs of any business. However, keeping up with your followers on social media can keep a steady flow of traffic to your site by reminding customers that you are there and all that you have to offer. With the use of social media and consistent brand posting, it is a great way to generate more traffic towards your other socials and ultimately your website.

Keep customers up to date

One of the best ways you can use social media is to keep your customers up to date, not only with your own latest deals and newest developments but with industry information. For example, if you are in the iGaming industry, you can use your social media to share news about new slot games and keep followers updated with how they can gamble more safely, and any new or regional legislation surrounding live casino games and more for when playing at a live UK casino. Ultimately, by using social media to keep your followers current, this can allow for increased knowledge around your brand so that all followers new and old are up to date with your industry's latest trends!

Try a competition

There are many ways that businesses can utilise technology to their advantage and competitions are just one of many ways to attract a bigger audience. They are much easier to run on a social media platform than through a website as you have instant connection with your followers. Competitions drive traffic and communication, giving followers a chance of winning something. Some companies run competitions where followers can name a new product, or send in photographs or artwork in order to win a gift card as well as having the opportunity to have real creative input into their favourite brand.

Recruit new hires

Recruitment can be tricky - you want passionate employees who share your vision and drive. What better place to find them than in a pool of people who are already invested in your brand and mission? Making connections with your followers could lead to great things, and you can advertise openings in your company on social media platforms as well as the usual job boards. This is an increasingly popular way for brands to increase interest in openings, reaching those who may not be actively job hunting.

Connect with the competition

You know that you should study your competition and brands that offer similar products and services to you. However, you can also use social media to team up with other brands to run cross-promotions that can help you to boost your own brand, gaining more traffic from a corner of social media that might not usually see your posts. You might even be able to connect with high profile social media users and influencers and invest in cross-promotion with them, which is a growing trend among brands of all kinds.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes