Ericsson Plans SEK 25 Billion Shareholder Returns as Margins Improve Despite Flat Network Market 
BYD and Exxon Mobil Strengthen Hybrid Technology Partnership 
Elon Musk Shares Bold Vision for AI, Robots, and Space at Davos 
Oil Prices Climb as U.S. Cold Snap, Dollar Weakness Tighten Supply Outlook 
BTC Flat at $89,300 Despite $1.02B ETF Exodus — Buy the Dip Toward $107K? 
Google Disrupts Major Residential Proxy Network IPIDEA 
Tesla Plans FSD Subscription Price Hikes as Autonomous Capabilities Advance 
LVMH Investors Watch Earnings Closely as Luxury Recovery Faces New Challenges 
Oil Prices Hit Four-Month High as Geopolitical Risks and Supply Disruptions Intensify 
Asia Stocks Pause as Tech Earnings, Fed Signals, and Dollar Weakness Drive Markets 
UK Politicians Call for Full Competition Review of Netflix’s Warner Bros Discovery Deal 
Meta Faces Lawsuit Over Alleged Approval of AI Chatbots Allowing Sexual Interactions With Minors 
Gold Prices Hit Record High Above $5,500 as Iran Strike Fears Fuel Safe-Haven Demand 
ECB’s Cipollone Backs Digital Euro as Europe Pushes for Payment System Independence 
Solana-based NFT platform SolSea announced a strategic partnership with Coca-Cola Srbija on July 5th to launch exclusive Coca-Cola-branded NFTs and merchandise at the EXIT Festival, featuring an immersive installation, the 'Magic Mirror,' amplifying the event's digital experience.
In association with the renowned EXIT Festival, the joint venture between SolSea and Coca-Cola Serbia will offer these NFTs and merchandise. The EXIT Festival, held annually in Novi Sad, Serbia, during the first week of July, is set to take place from July 6th to July 9th in 2023.
One noteworthy aspect of this collaboration is the captivating festival installation called the "Magic Mirror," which has been highlighted by the NFT market ALL.ART. This groundbreaking installation adorns attendees with random merchandise, showcasing them in real-time 3D. Festival-goers can effortlessly capture and share these unique moments by scanning a QR code with their mobile devices.
In addition to the Magic Mirror, SolSea, and ALL.ART has leveraged the innovative capabilities of Solana to curate an exclusive collection of Coca-Cola-branded merchandise. Notably, this collection includes 3D models of short-sleeved and sleeveless shirts and a limited batch of 100 exceptional hoodies paired with corresponding NFTs. This extraordinary offering promises to enhance the allure of the festival, taking engagement with brands and merchandise to new heights.
While the current offer is focused on Coca-Cola's Serbian division, it is worth mentioning that Coca-Cola has previously been involved in various other NFT projects. In July 2021, they auctioned four charity NFTs for International Friendship Day, which were hosted on Ethereum (ETH).
In 2022, they introduced a second round of charity NFTs on Polygon (MATIC) to commemorate the same date. Moreover, Coca-Cola offered Pride Month NFTs for charity in 2022, and their Middle East division collaborated with Crypto.com to present FIFA World Cup Qatar NFTs.
It is exciting to witness major brands such as Marvel, Starbucks, and Porsche delving into the world of NFTs, further reflecting this emerging technology's growing significance and impact.
Photo: Solen Feyissa/Unsplash
