Sugar gums have a reputation as risky branch-droppers but they’re important to bees, parrots and possums 
Things that go buzz in the night – our global study found there really are more insects out after dark 
Novavax, Sanofi Ink Deal to Commercialize COVID-19 Vaccine to Jointly Produce Combination Shots 
Ice ages were not as dry as we thought, according to surprising new Australian cave study 
Crocs love feral pigs and quolls have a taste for rabbit – but it doesn't solve the invasive species problem 
Rogue waves in the ocean are much more common than anyone suspected, says new study 
Ford Revises Europe Strategy, Considers Gas and Hybrid Options Beyond 2030 
What if whales took us to court? A move to grant them legal personhood would include the right to sue 
PepsiCo Aims to Make Its Spain Plant the First Facility to Reach Net-Zero Emissions 
Some experts say the US economy is on the up, but here’s why voters don’t think so 
How is China being taught at Australian universities? 
Burger King Announces Grand Whopper Giveaway for Mother’s Day; Free Items Until June 
Coca-Cola Hellenic Bottling Company (HBC) is set to acquire Brown-Forman Finland Oy's Finlandia vodka brand, marking a strategic $220 million move into the premium spirits market.
The acquisition is seen as a strategic move that opens up opportunities in the premium spirits market. Interestingly, Coca-Cola HBC has been distributing Finlandia for over 17 years; the acquisition, therefore, is a significant leap toward strengthening its reputation in the premium spirits market.
With Finlandia contributing annual volumes of 2.7 million 9L cases globally, of which more than 60% originate from Coca-Cola HBC's geographic footprint, the acquisition opens up new opportunities for premium and super-premium Non-Alcoholic Ready-To-Drink (NARTD) products. Additionally, it strengthens partnerships with customers in strategically important channels such as HoReCa and further diversifies Coca-Cola HBC's portfolio.
As a growth-focused consumer packaged goods business and strategic bottling partner of The Coca-Cola Company, Coca-Cola HBC's portfolio boasts an array of unique beverage brands in sparkling, juice, water, sport, energy, plant-based, ready-to-drink tea, coffee, adult sparkling, and premium spirits categories, including Coca-Cola and Coca-Cola Zero, Schweppes, Kinley, Costa, Valser, Romerquelle, Fanta, Sprite, Powerade, Aquarius, Vitamin Water, FuzeTea, Cappy, Monster, Burn, Caffè Vergnano and Adez. The acquisition of Finlandia is a strategic move towards cementing Coca-Cola HBC's position as the leading 24/7 beverage partner.
Brown-Forman Corporation has been enriching the quality of life for over 150 years. Their responsibility to produce quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Gentleman Jack, Woodford Reserve, Old Forester, and many more, has earned them global recognition.
Finlandia, one of its signature brands, is bottled by Anora Group under a long-term production services agreement and distributed by Coca-Cola HBC. The recent acquisition of Finlandia by Coca-Cola HBC presents a unique and regionally relevant opportunity that will accelerate the growth of their on-premise business across various countries.
The transaction, expected to be completed in the latter half of 2023, is subject to regulatory approvals.
Photo: Richard Brutyo/Unsplash
