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Many smaller Chinese gaming companies have announced share buybacks to pacify investors following recent regulatory moves to curb spending on games. Draft rules were published by regulators that ban online games offering rewards for daily logins, initial in-game expenditures, and consecutive spending.
These mechanisms are commonly used to incentivize players in online games. Reuters reported that the announcement sent shares in gaming companies plummeting.
Gaming Companies React with Share Buybacks
Responding swiftly, eight gaming companies unveiled plans to buy back shares worth a combined 780 million yuan ($110 million) as of Monday evening, according to Channel News Asia. Their rationale stems from the companies' confidence in the resilience of China's gaming industry and their commitment to protect investors.
Surprisingly, the National Press and Publication Administration, China's video game regulator, released a statement on Saturday indicating its willingness to improve the proposed rules after carefully considering public opinions. To further demonstrate support for the development of online games, the regulator approved new licenses for 105 domestic online games for release in December.
Analysts have taken note of the changing tone from the regulator, suggesting a more reconciliatory approach. Charlie Chai, a Shanghai-based analyst at 86Research, believes that the regulator was caught off guard by the significant impact of the market reaction, prompting a reconsideration of their previous commitments to responsible policymaking that instills investor confidence.
Share Buybacks Provide Stability
The buyback announcements have temporarily stabilized share prices amidst the regulatory uncertainty. G-bits Network Technology Xiamen, listed on the Shanghai Stock Exchange, saw a 2% increase in shares on Tuesday. However, the company has experienced an overall decline of 11% since the draft rules were published. Similarly, Perfect World Co, listed on the Shenzhen Stock Exchange, witnessed a 2% drop and a 16% decrease since the regulatory announcement.
While the apparent softening of the regulator's stance provides some relief, the fate of global gaming giants Tencent Holdings and NetEase remains uncertain. Both Hong Kong-listed firms collectively lost a staggering $80 billion market value on Friday.
