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Burger King tempts expectant mothers with unusual Whoppers
Burger King is trying to satisfy the gastronomic needs of expectant mums in observance of Mother’s Day by giving its most popular burger some unconventional fillings.
In advance of the May 8 celebration, the German arm of the fast-food giant interviewed over 1,000 women, finding that 78 percent find it impossible to say no to their appetites, no matter how absurd.
Burger King is responding by offering a limited-edition pregnancy Whopper at one Berlin location, which has everything from cucumber and jam to fish sticks and applesauce, curry sausage, and fried herring sandwiched between its tottering buns.
The social media and out-of-home (OOH) campaign are aimed at luring women and their children into the burger joint this week, with the assurance that nothing is off the menu.
The cravings are as real as pregnant women's yearning for unique food combinations, according to Klaus Schmäing, director of marketing at Burger King Deutschland. This inspired them to adopt the most popular pregnancy cravings into pregnancy Whopper sandwiches. As a result, new flavors have emerged, such as cucumber with jam or sausage with chocolate cream, which expectant mothers have eagerly tasted.