Blue Nile Expands Physical “Webroom” Concept to New Hampshire

SEATTLE, Nov. 10, 2017 -- Leading jeweler Blue Nile today opened its sixth “Webroom” at the Mall at Rockingham Park in Salem, New Hampshire. This is an expansion of the company’s hybrid off-and-online Webroom concept, taking the best features of brick-and-mortar retail and combining them with superior online selection, prices, and a pressure-free environment for an exceptional customer experience.

“Blue Nile is all about the customer and we are working toward perfecting their experience by offering the superior advantages of Blue Nile no matter how they choose to shop with us – on their phone, tablet, computer, or in a Webroom,” said Chief Executive Officer Jason Goldberger. “Whatever method they choose, they know they are going to get incredible selection, quality, and price.”

Unlike traditional jewelry stores, Webrooms are designed to put the customer first with features such as:

• The ability to try on an assortment of engagement rings, including exclusive styles by renowned bridal designers Monique Lhuillier and Zac Posen, and celebrity party planner Colin Cowie, as well as hundreds of fine jewelry styles, including diamond eternity rings and diamond tennis bracelets.
• Access to an online catalog of 150,000 diamonds independently-graded by the Gemological Institute of America, and expert advice from non-commissioned consultants.
• The choice to order in-store via tablets or at a later time on their own phone, PC, or tablet, through Blue Nile’s website at www.bluenile.com.
• A live social media wall featuring photos and comments from thousands of real Blue Nile customers showcasing their jewelry.

Webrooms can also be found at Washington Square mall in Portland, Oregon; Roosevelt Field mall in Long Island, New York; The Westchester mall, in White Plains, New York; Tysons Corner Center mall in Fairfax County, Virginia; and Bellevue Square in Bellevue, Washington.

For hi-res images or to arrange an interview please contact:

Amanda Winters
Blue Nile, Inc.
206-336-6737
[email protected]

About Blue Nile, Inc.
Blue Nile, Inc. is a leading jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently-graded diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com and in its Webrooms in Long Island, New York, White Plains, New York, Portland, Oregon, Fairfax County, Virginia, and Bellevue, Washington.