Blaze Pizza Opens in Auburn Hills Today, will Celebrate with Free Pizza Giveaway Tomorrow

AUBURN HILLS, Mich., Feb. 26, 2018 -- Today, Blaze Fast-Fire’d Pizza opened its ninth Michigan location in Auburn Hills. The fast-casual pizza concept, located at 2065 N. Squirrel Rd. near Oakland University, will give away free pizzas on Tuesday, February 27, from 11:00 am to 9:00 pm. Anyone who follows Blaze Pizza on Facebook, Twitter, Instagram or Snapchat will get a free 11-inch build-your-own pizza with any toppings.

Blaze Pizza's Signature Green Stripe Pizza

Blaze Midwest Inc., which continues to develop the concept throughout Michigan, has eight other locations in the Great Lake State including: Kalamazoo, Lansing, East Lansing, Novi, Royal Oak, Allen Park and two locations in Ann Arbor.

Blaze Pizza is a modern day “pizza joint” serving up artisanal pizzas that are both fast and affordable. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas, or create their own, choosing from a wide selection of fresh, artisanal ingredients—all for about $8.  The generously-sized personal pizzas are then sent to a blazing hot open-flame oven, the centerpiece of the restaurant, where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds.

“At Blaze, we’re taking pizza back to its roots by offering a high quality, affordable pizza option – without the wait,” said Rodney Walker, Owner and President of Blaze Midwest, Inc. “We are all about individualization and customization here at Blaze - no compromises, just delicious pizza.”

Blaze Pizza’s authenticity, coupled with its focus on the happiness and satisfaction of every individual guest and team member, has been fundamental to the concept’s popularity and expansion – reaching over 200 locations in just 5 years and earning the title of fastest growing restaurant in history.

Each restaurant makes their own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the “Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust.  All of the pizza and salad ingredients are free of artificial flavors, colors and preservatives, and for pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. 

Blaze Pizza’s obsessive attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design.  Driven by its commitment to “Intelligent Choices for Our Pizzas, People & Planet,” the restaurant was constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. The new 2,600-square-foot restaurant has seating for 76 and features an oversized wall mural with an ode to Oakland University.

Blaze Midwest Inc. looks forward to growing strong roots within the community. To that end, the company has developed a turn-key in-restaurant fundraiser program that returns 20 percent of an event’s proceeds back to local organizations. For more information on fundraising, please visit www.blazepizza.com/fundraising.

About Blaze Midwest, Inc.
Operating under the umbrella of Northland Investments, Blaze Midwest, Inc. and its sister companies Mariane, Inc., Bells & Birds, Inc. and OC Michigan, Inc. own and operate a total of 20 fast-casual and 49 quick-serve restaurants spanning four states, including Michigan, Indiana, Kentucky and Ohio. Formed in 1987, Northland Investments collective has nearly 1,800 team members currently employed at its various locations.

About Blaze Pizza
The first Blaze Pizza^® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Recently named ‘#1 Brand of the Year’ in the 2017 Fast Casual Top 100, the fast-growing chain currently operates over 249 restaurants in 35 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas, Las Vegas, Boston, and Toronto.  Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.  For more information, visit www.blazepizza.com or www.facebook.com/blazepizza or click here to view a company video.

Blaze Pizza®, Fast-Fire'd®, the horizontal logo design, and the proprietary names "Pizzasmith", “Intelligent Choices for Our Pizzas, People & Planet” and related trademarks are the property of Blaze Pizza LLC.

Media Contact
Rachel Albritton: 502.905.5170
[email protected]

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fc9a2ce7-8307-438d-81cf-9bbe658aece7