This pair is a nod to Iverson's honoring of Dr. J by donning a #6 jersey at the 2002 NBA All-Star Game instead of his customary #3 jersey number, which is depicted on the heel.
Alfa Romeo's ties with a few Chinese companies, like dairy brand AMX, Zhou's arrival has not brought the team the sponsorship windfall it had hoped for.
The NFT depicting Johan Cruyff’s iconic flying kick and goal will be auctioned off at Sotheby’s on July 29.
Inspired by AC Milan's seven European titles and iconic Rossoneri white kits, the new shirt is now on sale
The process gives the Premier League champions a better understanding of fan behavior. when they are watching a match.
The D.O.N. Issue 4 shoes have been dropped abroad although tech specifications, pricing, and a US release date have not yet been disclosed.
McGrady, also known as T-Mac, complained that he deserved better treatment than what he's gotten from Adidas over the last ten years.
Fanatics set up retail stores at each of the three venues hosting PSG games during the tour, with those locations seeing more than 10,000 customers purchase products during the two fixtures.
The agreement will see the UFC collaborate with Amazon Merch on Demand to launch a new range of merchandise, featuring a host of original designs.
The two parties will develop distinctive activities and online encounters for Red Devils supporters at Old Trafford and elsewhere that are powered by Snapdragon techno
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
The NFL has 16 franchises worth at least $4 billion, way more than the four in the MLB, and three in the National Basketball Association.
This new colorway could be part of Paul George's early rotation of sneakers as the baby blue and orange colors closely match the City Edition style of jerseys.
Soccer star Cristiano Ronaldo inks multi-year NFT deal with Binance
Cryptocurrency exchange Binance has signed a multi-year NFT deal with soccer star Cristiano Ronaldo.
According to Ronaldo, the idea of bringing unprecedented experiences and access through this NFT platform is something that he wanted to be a part of as his relationship with the fans is very important to him.
The deal is to create a series of collections exclusively available on Binance.
A digital collectible NFT of Ronaldo was up for auction at Bonhams last year thanks to the fantasy NFT platform Sorare. It sold for about $400,000 in November despite expectations of up to $1 million.
Ronaldo is just the most recent athlete to enter the cryptocurrency market. NFL star Tom Brady has a sponsorship agreement with cryptocurrency exchange FTX and co-founded the NFT platform Autograph. Soccer player Lionel Messi, who has competed with Cristiano Ronaldo for the top spot, has a partnership with the fan token marketplace Socios.
With over $1 billion in career earnings, Ronaldo has the second-highest career earnings of any football player, behind only Tiger Woods among all athletes.