Beyond Meat Unveils Healthier Plant-Based Burger to Bring Back Customers

Beyond Meat Inc. is exerting efforts to bring back customers it lost in recent years. To do this, the Los Angeles-headquartered producer of plant-based meat substitutes reintroduced an improved version of its vegan burger.

According to Orland Park Prairie News, Beyond Meat believes that the release of this healthier version of plant-based burger will appeal to more customers today as more people are shifting to healthier lifestyles. The revamped product is expected to become available in supermarkets and grocery stores across the United States this coming spring time.

Sales Decline at Beyond Meat

The company reported this week that it is going through a critical period because of declining sales. Beyond Meat noted that its plant-based meat which has once been the talk of the town has lost customer’s interest recently. As of the last week of January, its sales of vegan meat substitutes significantly slid by 33.6% compared to the same period in 2023.

This caused the retail sales and restaurants of Beyond Meat to collapse. Moreover, its market valuation has decreased as well - from its peak of $14.14 billion four and a half years ago to just $463 million today. The brand’s stock eventually dropped to 60% in the last 12 months. Thus, the company is hoping that its new healthier burger will help win back customers.

Certifications of Healthy Vegan Meat Offerings

Meanwhile, Beyond Meat shared it has certifications for its healthier meat versions. Its new nutrition has qualified the new burger to be recognized by the American Diabetes Association’s nutritional guidelines for its Better Choices for Life program.

“Beyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat,” Beyond Meat founder and chief executive officer, Ethan Brown, said in a press release. “The development of the new products occurred within an ecosystem of leading medical and nutrition experts, and were designed to meet the standards of national health organizations to create a product that delivers the taste, satisfaction, and utility of 80/20 beef yet is demonstrably healthier.”

He added, “Every ingredient in this fourth iteration was thoughtfully selected to bring the nutritional power of plants from the heart-healthy monounsaturated fats2 in avocado oil, to the protein and fiber in peas, red lentils, faba beans and brown rice. There is goodness throughout Beyond IV, and we are excited to pass along these benefits to the consumer.”

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