How to make an app? It’s simple, actually. If you are not a computer genius, not accustomed to the language of technology, you can always hire someone: An agency, or an app developer. The more important question is: How and what to give in that app? It will require planning, understanding what is involved in mobile app development for a small business like yours, what do you want to give to your target, and how is the in-app experience going to be like for the customers. Once you have finalized this, you can go into the procedure of it.
But first, let me give you the list of why you need an application for your business.
- Accessibility: Let your customers reach you, or the thought of you, even when you are sleeping. Be available to them 24*7. This is the biggest and the most common benefit to all businesses currently working through a mobile app. It goes both ways, you can also access old customers and exploit the market for new people.
- Richie rich: Now, with this you not only earn money via the people who come to your stores, but also through advertisements you can garner, purchases within the application and like the cutting-edge people do, even charge for your application. Let it rain dollar bills!
- Capital investment: Think of your application as an asset, which it is by the way. You invest one time only, and then it reaps you benefits for the years to come. And the application takes little to almost no time to develop, that is, it takes lesser than setting up an actual shop!
- Mark your presence: Notifications, alerts and vouchers; just be there constantly on their slide bars. Let them know they have you and you can provide them what you make them think they need.
- Better recording of data: These days, the android apps for businesses are so well built that recording of transactions for the ease of managerial accounting and its likes is commendable. Easy for every party involved.
- Promotion without efforts: Regularly updating the app, and offering exclusive schemes to mobile users only, or additional discounts. These all develop a strong consumer loyalty base. Keep on strengthening it.
- Payments: Collaborating with payment portals and such, make it easier for the consumer to pay then and there. Also, one of the biggest problems that small businesses face today is that in the store, the customer bargains, uses relations and asks for more discount than you can give. On the mobile app, all you do is business.
There are so many other things you can do through a mobile app, use geo-targeting, and entice the customers near your store to walk in, by providing incentives.
Take your customers from physical to virtual to reality in no time!
By Sonny Kwon