Aprimo Adds Mark Fera to Lead Industry Solutions

CHICAGO, Dec. 21, 2017 -- Today, Aprimo announced the addition of Mark Fera as Senior Vice President of Industry Solutions. With over 25 years of experience with proven results across multiple key industries, including retail, lifestyle sciences and CPG, Fera will play a pivotal role in providing dynamic solutions that are tailored to each industry’s unique needs.

“Aprimo’s leading position as a global pioneer in cloud based, digital marketing operations is a testament to our client’s success,” said Mark Fera, Aprimo Senior Vice President of Industry Solutions. “I look forward to joining this world class team and helping provide market defining advantages to current and future Aprimo customers by creating individualized digital marketing solutions that evolve their brand, spur aggressive growth and generate long-term revenue.”

Under his leadership, Fera will lead a team of global experts that help organizations and address the most pressing needs of CMOs, CIOs and CFOs across the digital marketing spectrum, including managing and optimizing marketing spend, increasing marketing reach to consumers, driving campaigns into market with limited resources and protecting and extending digital properties, and lowering the overall cost of managing the marketing infrastructure. Fera will work collaboratively with Aprimo’s Americas Region, International Regions and Global Alliances.

“Mark’s addition continues Aprimo’s commitment in providing today’s business leaders a distinct competitive advantage,” said John Stammen, CEO of Aprimo. “As industries face unique business and marketing challenges, Mark’s addition enhances our ability to provide customized solutions that address the most pressing needs facing today’s businesses across all industries. We are very excited for Mark to join the team.”

Prior to joining Aprimo, Fera was Executive Director in Ernst & Young’s Advisory Practice where he led the practice in bringing innovative solutions to market, with a focus on growing the consumer packaged goods and life sciences industries with Fortune 100 clients. Fera also spent nearly a decade with Accenture, where he held a number of solution management and client leadership positions with Fortune 100 clients. Fera earned a B.A. in Economics from the University of Illinois at Urbana-Champaign.

Fera’s addition will help continue Aprimo’s customers achieve success across multiple verticals. For more information on past Aprimo success stories, please view past case studies featuring Dell, Philips, Xerox and Bank of America.

About Aprimo
Aprimo’s performance driven Marketing Operations and Digital Asset Management technology gives marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, data, people, and content throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI. For more information, visit www.aprimo.com.

Media Contact
Michael Grimm
Finn Partners for Aprimo
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