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Apple Inc. (NASDAQ: AAPL) has reportedly developed a large language model specifically for China in collaboration with Alibaba (HK: 9988), signaling a significant shift in the iPhone maker’s artificial intelligence strategy for the world’s largest smartphone market.
According to Reuters, citing three people familiar with the matter, Apple trained the China-focused AI model with support from Alibaba. The development marks a departure from Apple’s earlier approach, which centered on relying primarily on AI models provided by domestic Chinese technology companies.
The proprietary model could give Apple greater control over Apple Intelligence features in China while helping the company comply with the country’s strict regulations governing generative AI services.
China’s Cyberspace Administration reportedly approved an arrangement last month that will allow Alibaba’s Qwen AI model to be integrated into Apple Intelligence on compatible iPhones, iPads, Macs and Vision Pro devices sold in China. Technology from Chinese search giant Baidu is also expected to play a role.
Apple’s newly trained model could create a dual-track AI strategy, combining the company’s proprietary technology with locally approved models such as Alibaba Qwen. Such an approach could help Apple satisfy regulatory requirements without surrendering full control over the Apple Intelligence user experience.
Apple Intelligence is expected to become available in China in the coming months following regulatory approval. Apple has already started testing parts of its Alibaba partnership. Eligible Mac users in mainland China have reportedly been able to connect Alibaba’s Qwen service with Siri and Apple Writing Tools.
Expanding Apple Intelligence in China is increasingly important as Apple faces stronger competition from domestic smartphone manufacturers, particularly Huawei. Chinese brands have moved rapidly to introduce generative AI features, while Apple’s delayed AI rollout has potentially weakened the competitiveness of its devices in the market.
However, the exact role of Apple’s China-specific AI model remains uncertain. It is not yet clear how extensively Apple will use its proprietary technology alongside Alibaba Qwen, Baidu and other locally approved AI systems once Apple Intelligence officially launches in China.
