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Adidas signs 15 female student-athletes to name, image, likeness deals
Adidas announced that it signed 15 female student-athletes to its NIL Ambassador Network program with longtime partner Candace Parker to assist the newly-signed student-athletes with their contracts.
The program allows student-athletes at its sponsored universities to profit off of their name, image, and likeness (NIL).
The group includes Maddy Anderson, Emily Mason, Brianna Copeland, Erin Moss, Lauren Dooley, Moriah Oliveria, Kinsey Fiedler, Gianna Pielet, Jayci “Jay” Goldsmith, Izzy Redmond, Nicklin Hames, Jaiden Thomas, Jameese Joseph, Hailey Van Lith, and India Wells.
Adidas didn't disclose the terms of their deals.
Rupert Campbell, the president of Adidas North America, said that they're focused on creating long-term equity in sport, which means they are both investing in the next generation of athletes today and also supporting them in the future.
The Adidas NIL Ambassador Network's newest signing is just the start of what's to come.
Beginning in autumn, Adidas expects to sign over 50,000 qualified student-athletes to NIL contracts at sponsored HBCUs and connected schools participating in Power 5 programs.
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