5 Strategies to Make Your Brand Stand Out

No matter what market you operate in or what kind of audience you are targeting, unless your product or service is something completely new and unheard of, chances are you will be facing a fair bit of competition.

And in order to attract the attention you want and deserve, you need to learn how to make your brand stand out, and how to become recognizable and reputable in today’s oversaturated market.

Here are five strategies to help you achieve that goal.

Make it personal

People prefer brands they can connect with. So, instead of trying to eliminate all trace of personality from your brand, make it stand out and enhance it further.

If you are a team of individuals who love to go bowling on Friday nights, make that a talking point in your marketing.

If you are dog lovers, use that as a way to appeal to audiences.

Think of the brands you yourself love and trust: what they all have in common is something that makes them unique and instantly recognizable. Find what that something is for you, and play it.

Rely on the power of storytelling

Stories have some incredible power: they are what has made modern society what it is today. From ancient myths to modern-day online narratives, stories have the unique power to convey messages, showcase strengths and appeal to the human heart and mind.

Figure out what your brand’s story is, and leverage it across all of your marketing channels. Make sure it is cohesive and consistent, and that it truly reflects what your brand stands for.

Branding and personalization

Branding items that can be associated with your company is an excellent way to get some attention without having to make everything sound like a sales pitch.

Creating customized t-shirts for your company is an excellent way to get your brand’s logo, name, and colors out there, and to make your employees your brand ambassadors.

People love to wear and use branded merch, so all you have to do is craft designs and focus on items that are in line with what you actually do. Don’t just go for the usual pads and pens. Do something more creative, and turn your customers into advertisers.

Focus on solutions rather than sales

Advertising shouldn’t be all about you and your brand. It should be about the customer and what your brand can do for them, and how it can help enrich their lives.

When telling your brand’s story, make sure you are not focusing on what you do and how you do it alone. Emphasize the benefits of relying on your products and services, and give real-life examples. You don’t have to showcase actual customers. You can easily come up with situations that are real enough, but that don’t require you to focus on a specific person.

It’s easier to sell something when you can showcase the value, so make that the focal point of your ads.

Deliver more than you’d promised

Brands that go the extra mile tend to be viewed much more positively. Instead of promising a lot and delivering anything less, try to undersell yourself just a tiny bit, but focus on delivering more than what you had actually said you would.

Give customers something they did not expect to get: a freebie, a discount, a tutorial – anything that is actually useful to them, and that will make their experience with your brand more pleasant.

Make your customer service a hub of resourceful and relaxed individuals who can help customers out in a laid back manner, reassuring them along the way, without adding anything to the stress of having to contact customer service in the first place.

Final thoughts

Brands can easily get lost in the sea of modern market realities. However, if you focus on who you actually are, what you can offer to your customers to help make their lives better, and if you tell your story consistently and with genuine emotions and thoughts, you will soon start to appeal to the kind of audience you want to attract.

Don’t focus on what others are doing – work on yourself and your brand, only ever striving to be better than what you were yesterday, and the results will follow.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.