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FT. LAUDERDALE, Fla., Nov. 28, 2017 -- Women’s car buying power is at its highest. In fact, women now purchase 65% of new cars and influence over 80% of all car buying choices (1). The Women’s Choice Award (WCA) is the only national auto award to consider the needs and preferences of women within its methodology. According to a national study conducted by the WCA, value, safety and reliability, in that order, are the top three considerations ranked highest among women when purchasing a car.
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Awarded auto manufacturers will be celebrated through a number of planned activities at the LA Auto Show on November 28-29th. “The LA Auto Show team, our partners at ALG and TrueCar, and enthusiasm from the manufacturers is welcomed support of our mission to empower the female consumer. Our goal for launching the award at the LA Auto Show is to drive more visibility for the needs and preferences of the female car buyer, from conception to purchasing, and beyond,” says Delia Passi, CEO and Founder of the Women’s Choice Award.
The Women’s Choice Award for Cars and Trucks has four distinct award categories - Safety, Reliability, Family-friendly and Eco-friendly. With each award, vehicles are classified into nine popular segments such as sedan, coupe, crossover and SUV. Vehicles are given scores based on the factors women reported to be most important when choosing a new car or truck to purchase. View the methodology here.
Access the full release listing the Women’s Choice Award Best Cars & Trucks.
About The Women’s Choice Award
The Women’s Choice Award sets the standard for helping women make smart purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. The Women’s Choice Award was recently honored on the INC 5000 List of America’s Fastest-Growing Private Companies for a third consecutive year. Visit www.womenschoiceaward.com to learn more.
Source: Women’s Quick Facts: Compelling Data on Why Women Matter. Morgan James Publishing. 20171
| MEDIA CONTACT: | RESEARCH CONTACT: | |
| Sue DeLeon | Greg Smalter | |
| 954-922-0846 | 954-922-0846 or (Cell) 786-239-1583 | |
| [email protected] | [email protected] |
