Senior Lecturer in Marketing, University of Glasgow
Dr Kat Duffy is a Senior Lecturer in Marketing at the Adam Smith Business School. She holds a PhD in Marketing from the University of Strathclyde, along with an MSc in Marketing (Distinction) from the University of Strathclyde and an MA (Hons.) English Literature from the University of Glasgow. Previously, she was a Lecturer in Marketing at the University of Essex (2013-2015) and her academic interests are complimented by her practical marketing experience (including roles at 5pm.co.uk and The Marketing Society Scotland).
Current research interests in consumer culture include clothing sustainability and circularity, alongside the digitalisation of consumption. Her research is published in a range of journals including Journal of Business Research, Consumption Markets and Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management and Gender Work and Organisation.
‘Digitising’ your wardrobe can help you save money and make sustainable fashion choices
Feb 08, 2024 12:25 pm UTC| Insights & Views Life
Spring is traditionally the season for a good clean and maybe a clear out. Taking stock and having a bit of a declutter can freshen things up domestically. One popular new way of doing this involves targeting your...
Electricity from farm waste: how biogas could help Malawians with no power
What the Supreme Court is doing right in considering Trump’s immunity case
US election: why it’s not the protesters’ votes that the Democrats should worry about
IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects