Senior Lecturer, School of Marketing, University of Technology Sydney
David Waller is a Senior Lecturer in the School of Marketing, University of Technology, Sydney. David has over 20 years experience teaching marketing subjects at several universities, including University of Newcastle, University of New South Wales and Charles Sturt University-Riverina. His research has included projects on marketing communications, advertising agency-client relationships; controversial advertising; international advertising; marketing ethics; and marketing education.
Advertising can be a powerful tool for political parties, though its just one of several factors that can influence a voters behaviour at election time. Following the 2013 federal election, I wrote: Generally,...