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Jessica Vredenburg

Jessica Vredenburg

Senior Lecturer in Marketing, Auckland University of Technology
Dr. Jessica Vredenburg is a Senior Lecturer in Marketing at Auckland University of Technology. She completed her PhD in Marketing at the Melbourne Business School, University of Melbourne in 2014. She also has a background in Sport Psychology and Kinesiology completing her Master of Science in Sport Psychology at the University of Calgary in her native Canada in 2007 and Bachelor of Science in Mind Sciences in Kinesiology, also from the University of Calgary, in 2005.

Jessica worked previously as a Marketing Manager for Lululemon Athletica, a Vancouver, Canada-based international retailer of yoga- inspired athletic apparel. After completing her PhD, Jessica held an appointment as Lecturer in Marketing at the University of Melbourne before joining AUT.

Based on her diverse background, Jessica’s research interests and projects span professional service and relationship marketing. She is currently working in the areas of frontline technology integration and the resultant changes to customer experience and the employee role. Jessica is also interested in sport marketing, in particular sport sponsorship decisions.

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Sep 21, 2020 05:35 am UTC| Sports Politics

So-called brand activism is evolving fast. When Colin Kaepernick first knelt during the US national anthem in 2016, professional football turned its back on him. Now, consumer and sports fan expectations are forcing brands...

Women in sports: double standards a double fault

Sep 13, 2018 13:08 pm UTC| Insights & Views Sports

Naomi Osaka has made history as the first Japanese woman to claim a Grand Slam singles title after defeating Serena Williams in the final of the US Open. However, her defining performance was overshadowed by controversy...

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Economy

S. Korean's stockholdings in Tesla reach $7.8 billion

South Korean investors have collectively acquired $7.8 billion worth of Tesla stocks at the end of 2020, accounting for 16.6 percent of the entire $47 billion foreign currency-denominated stock holdings of Korean...

Volkswagen faces EU fine for missing 2020 emissions targets

Volkswagen is facing a fine of over $121 million for narrowly missing EU targets on carbon dioxide (CO2) emissions from its 2020 passenger car fleet. CEO Herbert Diess blamed the COVID-19 pandemic for its failure to...

Hyundai E&C swings to Q4 loss mainly due to currency-related woes

Hyundai Engineering Construction Co. shifted to a net loss of 122 billion won in the fourth quarter of 2020 after posting a net profit of 6.9 billion won in the same period last year, mainly due to the US dollars strength...

S. Korea to deploy ships to cushion exporters from soaring freight rates

South Korea will deploy at least five vessels by the end of February to support exporters facing increasing freight costs amid soaring demand. According to the Ministry of Trade, Industry, and Energy, HMM Co., South...

S. Korea favored by WTO in tariff case against US

The World Trade Organization (WTO) favored South Korea in its lawsuit against the US for levying high tariffs on its steel and power transformer products since May 2016. According to the WTO panel, eight cases of...

Politics

Donald Trump humiliated: Greta Thunberg takes one last swipe at ex-POTUS on Twitter

Now-former President Donald Trump is no longer the Commander-in-Chief, but it did not stop many of his well-known critics from taking a swipe at him on his last day. Among them is renowned climate change activist Greta...

Melania Trump humiliated: Former aide Stephanie Winston Wolkoff blasts ex-FLOTUS

Former first lady Melania Trump left the White House with a very low favorability rating like her husband, Donald Trump. Former advisor and friend Stephanie Winston Wolkoff delivered yet another criticism towards Melania...

Kamala Harris honored by Golden State Warriors in special tribute to VP

Kamala Harris broke ground in so many aspects of US history when she was sworn in as the 49th Vice President of the United States. The former California Senator was then honored by NBAs Golden State Warriors in a special...

Joe Biden Cabinet: POTUS announces acting heads of federal agencies

Joe Bidens cabinet is not fully set in place just yet as most of his nominees are still in line for their confirmation hearings at the Senate. As his nominees have yet to be confirmed, Biden has already announced who will...

Science

What to feed ducks – according to science

The simple things in life sometimes bring the greatest joy like feeding the ducks at your local pond. The next time you pay your feathered friends a visit, consider introducing some variety into the food you give them....

Yellowstone volcano: USGS warns of possible eruption

Many scientists are keeping watch over the activity occurring in the Yellowstone volcano because of its potential to inflict large-scale damage in the United States. Now, scientists at the USGS have now warned of a...

Mars mission: NASA scientist says Martians can help humans live on Red Planet

Being able to live on Mars is one of the goals that space agencies all over the world have when it comes to exploring the red planet in future Mars missions. Although it may take a while to figure out how we may be able to...

Black holes: Albert Einstein's theory may save Earth from wandering black holes

Black holes are one of the most mysterious objects in the universe and were first brought up by renowned scientist Albert Einstein. With the possibility of wandering black holes being able to consume our own planet, the...

Asteroid alert: 16-meter space rock to pass by Earth on New Year weekend

With days to go until the Earth completes another year around the Sun, it appears that the universe also has plans to celebrate the new year along with us. An asteroid is set to pass by our planet a few days after the new...

Technology

'Among Us' accounts are 'close' to getting released

When Among Us became one of the biggest hits of 2020, gamers and developers soon realized the need for an accounts system. Innersloth previously announced it is one of their priorities moving forward, and the developers...

OnePlus 7, 7T gets Android 11-based OxygenOS 11 in first Open Beta

The Android 11-based OxygenOS 11 update has now entered the first Open Beta phase for OnePlus 7 and 7T users. Before testing this version, there are some important reminders smartphone users need to keep in mind. How to...

'Dead by Deadlight' is finally getting a colorblind mode after backlash over developer's stream

Behaviour Interactive revealed that Dead by Deadlight is getting the highly requested colorblind mode. The announcement happens after fans found one of the developers saying that hearing about the accessibility feature a...

iOS 15 to lose support for iPhone 6S and first iPhone SE, report claims

With just a few months before its official announcement, iOS 15 is now making headlines. However, the recent reports might not please those who are holding on to older iPhone models. iOS 15 compatibility list could be...
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